国际船舶代理业务的机构或代理人由于对本港的情况、所在国的法律、规章、

习惯等都非常熟悉,专业经验丰富,因此,能更有效地安排和处理船舶在港口的

各项业务(如为船舶和船员服务,代办各种手续;代办财务有关业务和船舶租赁、

买卖,以及商办海事处理和海上救助等),有效帮助船公司解决船舶抵港的事务。

迈克尔波特五种力量模型将大量不同的因素对一个行业的影响汇集到一个

模型中,在产业组织经济学基础上,分析出决定行业竞争强度和市场吸引力的五

种因素如何影响行业竞争的态势。

企业竞争力是一个以企业竞争为基础理论,在不同的时期、不同的经济形态

下有着不同侧重点的综合概念。现代的企业竞争力生产要素还要涵盖了企业信息

技术、品牌影响等潜在要素。企业在激烈的市场竞争环境下,以适合自身的经营

管理方式生存、盈利,开辟一条自己的不断提升市场份额、扩大经营范围、实现

效益增加的可持续发展的经营之路,最终使企业在竞争中处于有利地位的能力。

对企业竞争力的综合评价直接影响着管理层对决策的制定。

关键词:国际船舶代理;波特五力竞争模型;企业竞争力评价

ABSTRACT

Agency or agent institutions engaged in international shipping agency business due

to familiar with the situation in terminal, law,regulations, habits and the professional

experience etc,. Therefore, they can be more effectively to arrange and deal with all

kinds of business about ship in the terminal (such as the service for ship and crew,

charging various procedures, business related finance, ship leasing, buying and selling

agents, etc, and the commercial maritime and maritime rescue etc.), effectively help the

shipping company to solve the issues of vessel arrival.

Michael Potter's five forces model brings together a number of different influence

factors of industry into a model,bases on the economics of industrial organization to

analyze the five determining the intensity of competition in the industry and market how

to influence the industry competition situation.

Enterprises Competitiveness is a theory based on the enterprise competition,a

comprehensive concept of different emphases in different economic forms and different

periods. Modern enterprises competitiveness factor covers a lot of potential elements

such as information technology, brand influence, etc. Enterprises in the fierce market

competition environment, in order to suiting their own survival, profitability, rising

market share,expanding the scope of business, realizing the benefit increase, eventually

making the enterprise is in a favorable position in the competition. Comprehensive

evaluation of enterprise competitiveness directly affects making the decision.

Key Words: International Shipping Agency; Michael Potter's Five Forces Model;

Enterprises Competitiveness