摘 要
电子元器件处于电子信息产业链上游,是通信、计算机及网络、数字音视频等系
统和终端产品发展的基础,对电子信息产业的发展起着至关重要的作用。爱普科斯
(EPCOS)珠海保税区有限公司是一家以生产电子元件的为主营业务的外资跨国公司,由
于电子元器件制造业的竞争日益激烈,企业目前面临严峻的成本压力迫使企业必须深
化低成本战略,建立新的成本领先竞争优势。
本文在理论综述、现有研究进程以及对我国电子元件行业现状总结的基础上,通
过分析和研究爱普科斯公司的外部环境和内部资源、主导产品的成本结构和企业内部
价值链,结合目前低成本战略实施现状和存在的问题,对爱普科斯公司在设计开发、
采购、生产制造和运输几个关键环节深化低成本战略的途径进行了探索,并依此为依
据提出相应的措施。同时,从优化人力资源管理,留住核心员工;加强营销渠道管理,
降低销售成本;以及完善企业文化建设,提高员工的主人翁意识等三个方面为保证企
业低成本战略有效实施提出改进方案。为公司在将来的激烈市场竞争中获得长期生存
竞争优势和稳定发展奠定理论基础。
关键词:爱普科斯低成本战略实施途径
ABSTRACT
Electronic components in the front of electronic information industry chain and play a
vital role in the development of this field, they are the basis for the development of the
communications, computer networks, digital audio and video systems and end products.
EPCOS Zhuhai Free Trade Zone Co” Ltd. is a foreign multinational companies and main
production is electronic components. Due to increasingly fierce competition in the
manufacturing of electronic components, company currently facing severe cost pressures
forced the enterprises to deepen the low-coststrategy, establishing a new cost leadership
competitive advantage.
Based on theoretical overview point and new research as well as the China's electronic
components industry status, deeply analysis EPCOS external environment and internal
resources, main product cost structure and the internal value chain, combined with the
current low cost strategy for the implementation of the status quo and existing problems, to
explore ways to deepen the low-cost strategy in the design, development, procurement,
manufacturing, and transportation of several key link of the company and propose
appropriate measures so as the basis. Meanwhile, to optimize the management of human
resources, and to retain key employees; strengthen marketing channel management, and
reduce the cost of sales; improve the building of enterprise culture, improve employees'
sense of ownership three enterprises to ensure the effective implementation of the low-cost
strategy to improve the program. Lay the theoretical foundation for the long-term to survive
competitive advantage and stable development of companies in the fierce market
competition in the future.
Key words: EPCOS low-cost strategy implementation approach