我国是农业生产大国,受地域、人口、自然环境等因素的影响,我国农业生产主
要以小农经济为主,这种方式生产力水平低下,效率和效益都较为落后,对市场信息
的反应较为迟钝。为了建设现代化的农业生产体系,农产品市场信息的获取板为重要,
而网络的出现,特别是电子商务在其它行业的快速发展,给农业的现代化进程带来了
新的机遇。农业和电子商务的结合,即农产品电子商务模式,正在逐步改变着农业的
生产、经营和管理活动。通过搭建农业信息化平台,以低成本、高效率、快捷的方式
将农业生产与市场有效链接起来,有效解决了传统物流配送方式下存在的成本高、效
率低、资源浪费多、配送渠道混乱、质量安全问题频发等问题,提升了农业竞争力
本文以电子商务平台下的农产品同城配送B2C模式作为主要研究内容,首先介绍
了本文的研究目的及意义,文献综述了国内外学者的研究状况,对本文研究内容及组
织架构、技术路线等进行了说明,本文介绍了农产品流通的相关概念,之后对电子商
务环境下的农产品流通做了理论性的总结,分析了五种电子商务环境下农产品的流通
模式及相关的农产品流通企业,研究了基于电子商务平台的农产品配送B2C糢式的系
统平台,对系蛑平台的运作流程进行了总结分析,总结归纳了电子商务环境下农产品
同城配送B2C模式下可能出现的配送问题
XX家公司主营业务是电子商务下的农产品B2C业务,公司商品以蔬菜、水果、
肉禽、粮油等农产品为主,公司配送方式是自己组建配送队伍、独立配送;配送范围
是市区;配送时间以顾客要求为准。本文针对该公司的配送路线问题,提出合理假设,
介绍了关于节约法配送的基本思路,结合XX公司的配送现状的案例,将优化后的节
约法配送的方法引入该案例中,优化后的节约法能够很好的平衡公司物流配送成本和
顾客时间窗的问题,通过XX公司的案例分析,验证优化后的节约法的可行性和可操
作性,最终得到XX公司符合用户时间窗的路後配送方案,使得改进的配送方案可以
在满足顾客时间窗需求的情况下降彳氏物流成本、优化配送服务
关键词:农产品;农产品流通;电子商务;路径优化
m__m
基于电子商务平台的农产品同城配送B2C模式研究
及路径优化设计
要
ABSTRACT
China is a major agricultural producer,by the factors of geography, population, natural
environment,China's agricultural production to small-scale peasant-based,In tixis way low
levels of productivity,Efficiency and effectiveness are lagging behind,Relatively slow
reaction of market inforaiation.In order to build a modern agricultural production
systems.agricultural market access to information is extremely important,the advent of the
Internet, especially the rapid development of e-commerce in other industries.to the process
of agricultural modernization has brought new opportunities.The combination of agriculture
and e-commerce; agricultural e-commerce model.is gradually changing agricultural
production, operation and management activities.Through building of agricultural
information piatform,agricultural production and market a low cost high efficiency and
convenient way to effectively link up, an effective solution to the high cost low efficiency,
waste of resources, distribution channels confusion, quality and safety issues frequent
problems of traditional logistics distributionto enhance the competitiveness of agriculture.
In this paper, as the main contents of the e-commerce platform of the city and
distribution of agricultural products B2C model, first introduced the purpose and
significance of this study, the research status of the literature review of domestic and
foreign scholars, This paper studies the content and organizational structure, technical
routeinstructions.This article describes the concept of the circulation of agricultural
products, after the circulation of agricultural products in the e-commerce environment,a
summary of the theoretical analysis of the five e-commerce environment of agricultural
products circulation patterns, and related agricultural products circulation enterprises,
research-based e-commerce platfonnBlC mode of agricultural products distribution system
platform, the operation of the system platform processes were analyzed, summarized the
e-commerce environment, the city of agricultural products distribution B2C mode
ill
基于电子商务平台的农产品同城配送B2C模式研究及路径优化设计
distribution problems that may arise.
XX company's main business is e-commerce B2C business of agricultural products,
the company mainly agricultural commodities such as vegetables, fruits,meat,poultry,
grain and oil distribution company is set up their own distribution team,independent
distribution; distribution range of the urban area; delivery timecustomer requirements shall
prevail.Savings for the company's delivery route, on reasonable assumptions regarding the
conservation of the basic idea of the method and distribution, combined with the
distribution status of the XX company case,the savings will optimize the distribution of the
introduction of the case, the optimized methodcan be well balanced company logistics costs
and customer time windows,XX's case, the feasibility and operability of the validation
optimized conservation Act eventually the the XX company complies with the path of the
userfs time window distribution prograrn,reduce logistics costs and the improved
distribution programs in meeting customer demand for time window to optimize the
distribution services.
Keywords:agricultural products; circulation of agricultural products; electronic commerce;
route optimization