II
ABSTRACT
21st century, the Chinese telecommunications industry entered an era of
competition,China Telecom as a traditional telecom operators face challenges and
opportunities,On the one hand the traditional solid speech service receives the mobile
service substitution to cause the telephone subscriber market share to drop gradually,
The service income growth is slow; The other hand, China Telecom has the world's
most Internet users, operation largest cable communication networks,In 2009 and early
access to mobile 3G licence, provides conducive means for China Telecom expand
mobile market.In the highly competitive market environment, the telecoms operators are
trying to expand the market for the survival and development,，Expand market
dependent on the effectiveness of the work of marketing service providers,How to build
a scientific and effective incentives to mobilize personnel motivation enhancement of
performance marketing services is one of the key.
This paper on communication enterprise operating under current environment
analysis of the situation, with YL branch of China Telecom in the background, to study
marketing services officer salary system as the main theme,Strategic matching, analysis
of external competitiveness and internal equity, inspiration four perspectives analysis on
problems of the existing salary system of marketing service providers,On this basis, the
authors outside through methods such as surveys, questionnaires, interviews, salary
survey, data analysis, correlation and inductive methods such as an in-depth analysis of
issues and causes,Applying the theory of compensation related proposed overall
strategy on optimization of salary system, targeted marketing service class and is based
on working characteristics proposed salary adjustment of specific programmes.During
optimization, the author also using tools such as job analysis and job evaluation
methods to determine position relative value;While the proposed pay adjustment, the
authors also consider factors effect on the incentive effects of non-remuneration, other
complementary protection measures have been put forward to build a more
comprehensive incentive mechanisms.Final adoption of the practice of grass-roots
sector further demonstration of feasibility of optimization options and summary ofresearch results, give the findings of this article.Thesis aims to design a scientific and
effective salary incentive mechanism, fully arouse the enthusiasm marketing service
personnel working for the company scale expanding the market of business
objectives.This article is for the construction of modern enterprise management in
particular the transformation of State-owned enterprises how to make a useful
discussion on the effective salary motivation mechanism, has the certain reference
value.
Key words: YL company incentives, marketing services-personnel compensation
system optimization design
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