摘要
随着我国经济的发展,中高级人才在市场上的稀缺性愈发凸显,企业招募到优秀
人才的难度越来越大。而作为中介服务的猎头行业能很好的解决企业招募巾高级人才
的困难,企业通过猎头公司能有效提高招聘速度和质量。猎头公司为企业推荐的人才
能为企业创造价值,这样的人才会受到企业的热烈欢迎,企业更愿意通过猎头公司寻
找中高级人才。因此,猎头行业未来良好的发展趋势和能为企业提供服务价值,所以
来研究这个行业存在合理性和必要性,也可以为目前在这个行业的管理者提供行业的
研究成果,也能为行业内从业人员提供指导和帮助
木论文主要通过查阅资料、实地调研、电话询问了解、数据分析等方法以获取第
一手资料,通过对国内外猎头公司规模化现状进行研究。在此基础上,利用SWOT分
析方法对猎头行业和F猎头公司的市场区域、猎头服务流程、组织架构、行业分析与
定位进行综合分析,并结合规模经济理论,价值链理论,产业集中度理论、战略管理
理论对F公司的规模化战略进行了深入地研究。此外,通过对国家宏观经济政策和产
业政策的研究,以及结合F公司的自身情况和特点提出适合F公司发展的规模化战略
具体建议和措施如下:
(1)服务行业的规模化战略:由于F公司的目前猎头服务行业主要在地产、制造
行业,因此在未来建议进一步在例如医药/医疗、金融投资、消费品/零售/酒店、IT/通
信/电T商务等服务行业中进行规模化战略
(2)市场区域的规模化战略:在重点做好成都、重庆区域的市场的基础上,着力
拓展上海、北京、广州等地区的业务,然后进一步将业务拓展到深圳、苏州、天津、
武汉、南京、杭州等地区
(3)同心规模化战略:立足猎头行业、拓展人力资源培训(仅针对企业HR培训,
避免影响猎头业务的发展)、人力资源管理咨询等人力资源服务业务
(4)员工人数规模化战略:结合上述三个规模化战略,相应地分阶段扩大员工规
模,使得员工人数与业务发展相匹配
论文提出规模化战略实施基木原则、组织架构、服务标准化体系建设、人力资源体
系建设(招聘、培训、绩效考核、薪酬福利)、信息化系统化建设、企业文化建设以及
循序渐进控制财务风险等,相关建议对于指导猎头公司的实际具有重要的实践价值
关键词:猎头公司;规模化发展;战略研究;SWOT分析;价值链理论
Abstract
With the development of our national economy, the scarcity of high-level talent in the
market is getting more and more obvious, the enterprise to recruit talented people is more
and more difficult. And intermediary services as headhunting industry can be a good solution
to enterprise recruiting senior personnel difficulties, enterprises can effectively improve the
speed and quality through headhunting recruitment. Headhunters for enterprises to
recommend people to create value for the enterprise, this talent will be warmly welcome
enterprises, enterprises are more willing to search for senior personnel through headhunting
company. Therefore, the future development trend of headhunting industry and can provide
good service value for the enterprise, so to study the industry rationality and necessity of
existence, can also provide research industry is currently in the industry management, can
also provide guidance and help for industry practitioners.
This paper mainly through access to information, on-the-spot investigation, telephone
inquiry, data analysis and other methods to obtain first-hand information, through the
research on the current situation of domestic and international headhunting company scale.
On this basis, a comprehensive analysis was conducted using the SWOT analysis method of
headhunting industry and F headhunting company market area, headhunting service process,
micro structure analysis and positioning structure, industry, and combined with the theory of
scale economy, the theory of value chain, the industrial concentration theory scale strategy
of F company strategic management theory, in-depth research. In addition, through the study
of the national macroeconomic policy and industrial policy, and its own conditions and
characteristics with F company put forward the strategy of large scale for F company
development. The following specific suggestions and measures:
(1) the strategy of large scale service industry: because F company's current
headhunting service industry mainly in the real estate, manufacturing industry, so in the
future further suggestions in such as medicine & medical, financial investment, consumer /
retail / hotel, IT/ communication / e-commerce service industry is the strategy of large scale.
(2) the scale of regional market: Based on priority to Chengdu, Chongqing regional
market, efforts to expand Shanghai, Beijing, Guangzhou and other areas of the business, and
then further expanded to Shenzhen, Suzhou, Tianjin,Wuhan, Nanjing, Hangzhou and other
regions.
(3) concentric scale strategy: Based on headhunting industry, development of human
resources training (only for HR training, avoid the development effect of headhunting
business), human resources management consulting, human resources services.
(4) the number of employees the scale strategy: combining the three scale strategy, the
corresponding stage expanding their scale,making the development of the number of
employees and business matching.
The paper puts forward basic principles of scale of implementation of the strategy,
organization structure, service standardization system construction, human resources system
construction (recruitment, training, performance appraisal, salary and welfare), construction,
information system construction of enterprise culture and the gradual control financial risks,
relevant suggestions have important practical value for guiding the search company's actual.
Key words: headhunters; scale development; strategy study; SWOT analysis; value chain
theory
第1章绪论
1.1选题背景
根据上海人才协会2003-2006年统计:上海人才服务产值达到366亿元,年均增
长率为百分之五十。而国家统计局数据显示,中国经济总量占世界经济总量的份额在
2011年达到10%左右,同时国民经济中第三产业所占比重不断上升,“十二五”规划提
出的第三产业的增长值占GDP比重达到47%,这势必会促进第三产业的快速发展,属
于第三产业的人才推荐猎头服务也会得到社会的认可而快速发展
人才的重要性:在目前这个时代,人才可以说是最重要的,企业要做大,就要重
视人才。如果修长城,人才就是基石;如果建大厦,人才就是栋梁;如果搞企业,人
才就是成功的保证。如果想把企业做大,不想当一个小作坊主,那就必须重视人才
无论干什么事业,人才都是成功的保障
二十一世纪最重要的就是人才。在中国,优秀的企业急需优秀的人才,而优秀的
人才也需要提升自身的职业价值找到适合自己发展的平台,由于中高级人才在市场上
的稀缺性,企业招募到优秀人才的难度相当大,作为中介服务的猎头行业能很好的解
决企业招募中高级人才的困难,而企业通过猎头公司能有效提高招聘速度和质量
由于中高级人才在市场上的稀缺性,他们在跳槽时很少会主动向企业投递应聘简
历,此时猎头公司能起着很好的中介作用,在人才与企业之间搭建桥梁。猎头公司为
企业推荐的人才能为企业创造价值,这样的人才会受到企业的热烈欢迎,企业更愿意
通过猎头公司寻找中高级人才
猎头行业未来良好的发展趋势和能为企业提供服务价值,所以来研究这个行业存
在合理性和必要性,也可以为目前在这个行业的管理者提供行业的研究成果,也能为
行业内从业人员提供指导和帮助
1.2论文背景
本论文研究的企业F公司于2012年年初成立,业务重点定位在人力资源服务,经
过一年左右时间的营运,企业已逐渐步入正轨,人员规模、企业效益都得到良性的发
展,作为企业管理者之一的我在F公司未来发展的方向和战略上需要去思考,希望在
毕业论文的课题研究中,能与自身的工作密切相关。在老师的鼓励下,我就以自身所