MBA硕士毕业论文《国电龙源电气有限公司市场营销策略的研究》(59页).rar摘要 集中抄表系统是针对供电企业由于＂一户一表＂计量收费方式带来的抄表工作量急 剧增加、供电企业抄表收费难等问题而开发的高科技产品。随着供电企业对抄表收费 工作的日益重视，设备投资的不断增加，集中抄表系统市场巨大。作者在国电龙源电气 有限公司长期从事集中抄表系统的产品研发和工程管理工作，在近几年又从事产品相关 的市场营销工作，对国电龙源电气公司的集中抄表系统的研发、生产、销售策略比较了 解，在此基础上，运用所学过的市场营销学、经济学和企业战略等理论，利用市场营销 分析办法，对国电龙源集中抄表系统市场营销现状进行系统分析，找出现在企业存在问 题，解决好这些问题，提出了国电龙源电气公司的集中抄表系统市场营销策略。 关键词：国电龙源，集中抄表系统，营销策略，服务，关系? ABSTRACT? Automatic?meter?reading?system?(AMRS)?is?a?high-tech?electronics?product?used?for? solving?current?artificial?meter-reading?problems?of?electricity?distributors.?With?more?and? more?investments?concentrating?on?automatic?meter-reading?system?in?recent?years，?this? product?will?have?a?good?market?future.?The?author?have?been?working?mainly?on?research? and?development?(R＆D)?and?project?management?of?AMRS?in?GD?Long?Yuan?Electrical? Company?(GDLYEC)?for?many?years，?and?is?responsible?for?marketing?of?this?product?at? present.?On?the?basis?of?good?known?on?R＆D，?production?and?marketing?strategy?about? AMRS?of?GDLYEC，?the?author?analyzed?the?products?sells?and?market?environment，? marketing?strategy?status?and?shortage.?Applying?theories?of?marketing，?economics?and? enterprise?strategy，?the?author?makes?use?of?analysis，?charts?demonstration，?and?the? 5-competition?model?of?Mike?Baud?to?analysis?the?system?on?the?basis?of?actual?investigation，? and?brings?forward?the?marketing?strategy?in?the?article.??A?marketing?strategy?is?proposed?on? the?basis?of?above?analysis.?