I 摘要 生态农业园是现代新型农业的一种表现形式，它体现了农业、人、环境三者 的有机协调发展，为国民生活方式提供了新的选择。就社会层面来讲，随着社会 物质水平的不断提高，人们对绿色健康食品和节假日休闲娱乐的市场需求越来越 旺盛，生态农业园很好的契合了该市场需求，是一个开启健康生活的智慧田园。 就国家层面来讲，大力发展生态农业园，不仅是农业转型的缩影，也是时代发展 的需要，在美丽乡村建设中有重要作用，而且也正在成为乡村振兴战略的有力抓 手。通过融入移动互联网技术和植入社交网络平台，无疑会为生态农业园打开更 加广阔的市场空间、展现更加光明的前景，同时也能为“互联网+生态农业”提 供借鉴意义。 本文主要应用文献研究法、现场调研法、问卷调查法、案例分析法等研究方 法，通过研究国内外相关文献并结合国内一些生态农业园应用社交网络的情况， 对生态农业园如何合理有效应用社交网络进行了一些探讨，进而为生态农业园的 社交网络应用提出一些建议和方案，以帮助生态农业园实现更大程度的发展。本 文主要内容包括：生态农业园、社交网络的定义及相关理论研究，生态农业园社 交网络的应用原则，社交网络应用于生态农业园的具体方向，通过对S生态农 业园应用社交网络的现状进行分析，发现S生态农业园社交网络应用中存在的 问题，针对存在的问题结合社交网络发展的现状，参考其它生态农业园运用社交 网络的经验，为生态农业园运用社交网络提出一些建议和方案。 通过研究发现，社交网络正在对传统的生活方式、管理方式、营销方式、推 广方式等进行颠覆，合理高效的应用社交网络正在为各行各业提供时代红利。社 交网络是当下互联网时代最炙手可热的交互方式，有关社交网络应用的探究对促 进整个生态农业园形成现代化的社交运营模式具有重要现实意义，不但能提高生 态农业园品牌知名度和运营效率，还能引导生态农业实现快速健康发展。 关 键 词：生态农业园；社交网络；应用研究 论文类型：应用类 选题来源：其他 ABSTRACT III ABSTRACT Eco agricultural park is a manifestation of modern new agriculture, which embodies the coordinated development of agriculture, human and environment, and provides a new choice for the national lifestyle. On the social level, with the continuous improvement of the social material level, people's market demand for green and healthy food and holiday leisure and entertainment is more and more strong. The eco agricultural park is a smart garden to open a healthy life, which fits the market demand well. At the national level, the development of eco-agricultural park is not only the epitome of agricultural transformation, but also the need of the development of the times. It plays an important role in the construction of beautiful villages, and is becoming a powerful hand in the strategy of Rural Revitalization. By integrating mobile Internet technology and embedding social networking platform, it will undoubtedly open wider market space and brighter prospects for eco agriculture parks, and can also provide reference for "Internet + eco agriculture". This paper mainly uses literature research, field research, questionnaire survey, case analysis and other research methods, through the study of relevant literature at home and abroad and combined with the application of social networks in some domestic eco agricultural parks, discusses how to reasonably and effectively use social networks in eco agricultural parks, and then puts forward some suggestions for the application of social networks in eco agricultural parks The plan is to help the eco agricultural park achieve greater development. The main contents of this paper include: the definition and related theoretical research of eco agricultural park and social network, the application principle of eco agricultural park social network, and the specific direction of social network application in eco agricultural park. Through the analysis of the current situation of social network application in s eco agricultural park, the problems existing in the application of social network in s eco agricultural park are found, and the existing problems are combined with the society According to the current situation of the development of the communication network and the experience of other eco agricultural parks in using social networks, some suggestions and schemes are put forward for eco agricultural parks in using social networks. Through the research, we find that social network is subverting the traditional way of life, management, marketing and promotion, and reasonable and efficient ABSTRACT IV application of social network is providing the dividend of the times for all walks of life. Social network is the most popular interactive way in the Internet era. The exploration of social network application is of great practical significance to promote the formation of modern social operation mode in the whole eco agricultural park. It can not only improve the brand awareness and operation efficiency of eco agricultural park, but also guide the rapid and healthy development of eco agriculture. KEY WORDS: Eco-agriculture parks；Social network；Applied research Dissertation type: Application Subject source: Other 目录 V 目 录 第一章 绪 论 ............................................... 1 第一节 研究背景与研究意义 .................................................................................... 1 一、研究背景 ....................................................................................................... 1 二、研究意义 ....................................................................................................... 2 第二节 国内外研究现状............................................................................................. 3 一、国外研究现状 ............................................................................................... 3 二、国内研究现状 ............................................................................................... 5 第三节 研究内容与研究方法 .................................................................................... 7 一、研究内容 ....................................................................................................... 7 二、研究方法 ....................................................................................................... 8 第二章 相关理论及概念 ..................................... 11 第一节 相关概念 ....................................................................................................... 11 一、生态农业园 ................................................................................................. 11 二、社交网络 ..................................................................................................... 11 第二节 相关理论 ....................................................................................................... 12 一、“六度空间”理论 .................................................................................... 12 二、拉斯威尔5W理论 ..................................................................................... 13 三、整合营销理论 ............................................................................................. 14 第三章 S生态农业园现状概述 ............................... 17 第一节 S生态农业园概况 ....................................................................................... 17 一、S生态农业园基本情况 ............................................................................. 17 二、S生态农业园经营理念 ............................................................................. 17 第二节 S生态农业园经营项目概述 ..................................................................... 18 一、农耕博物馆 ................................................................................................. 18 二、科普教育实践基地 .................................................................................... 18 三、智慧农业 ..................................................................................................... 18 四、休闲养生 ..................................................................................................... 18 第四章 S生态农业园应用社交网络现状及存在问题 .............. 21 第一节 S生态农业园应用社交网络现状 ............................................................. 21 一、S生态农业园线上线下营销网络构