- I - 中文摘要 随着“天保工程”在我国的推行，国内木材的使用越来越多地依赖进口。我 省与俄罗斯远东相邻，而俄罗斯远东作为俄罗斯森林覆盖最高和木材存储量最大 的地区，成为我国进口木材最集中的地区。我省借助与俄罗斯远东相邻的优势， 成为国内俄木进口的集散地。 近些年来，俄罗斯对其出口中国的木材采取了一系列直接或间接的限制政策 措施，并导致俄木成本上升。这对于我省从事俄木进口业务的公司产生了比较大 的影响。本文以此为背景，研究了L进口公司适应俄木成本上升所做的发展策略 调整问题。通过对L进口公司从事俄木进口的历史考察，梳理了其现状，也发现 了一些问题。进一步在对公司面临的发展环境变化分析的基础上，提出公司适应 俄木成本上升应该进行的发展策略调整，并为该策略能够顺利实施提出措施。 关键词：L进出口公司；俄木；发展策略 黑龙江大学硕士学位论文 - II - Abstract With the implementation of China's "natural protection project", the use of domestic wood is increasingly dependent on imports. Our province is adjacent to the far east of Russia, and the far east of Russia is the area with the largest forest cover and timber storage in Russia, which has become the most concentrated area of imported timber in China. With the advantage of neighboring Russia's far east, our province has become a distribution center for domestic Russian and wood imports. In recent years, Russia has taken a series of direct or indirect policy measures to restrict its timber exports to China, which has led to the rise of the cost of Russian timber. This has had a great impact on the companies engaged in Russian and wood import business in our province. Based on this background, this paper studies the development strategy adjustment of L Import Company to adapt to the rising cost of Russian wood. Through the historical investigation of L Import Company engaged in Russian and wooden import, the present situation is sorted out, and some problems are also found. Furthermore, based on the analysis of the changes in the company's development environment, the paper puts forward the development strategy adjustment that the company should make to adapt to the rising cost of the company, and puts forward the measures to ensure the implementation of the strategy. Key words: Wood; L Import and Export Company; Development strategy 目录 - III - 目录 中文摘要 ........................................................................................................................... I Abstract ........................................................................................................................... II 绪论 .................................................................................................................................. 1 一、研究的背景和意义 ........................................................................................... 1 （一）研究的背景 ............................................................................................ 1 （二）研究的意义 ............................................................................................ 3 二、国内外研究现状 ............................................................................................... 3 （一）国外研究现状 ........................................................................................ 3 （二）国内研究现状 ........................................................................................ 4 （三）研究评述 ................................................................................................ 5 三、研究内容与方法 ............................................................................................... 6 （一）研究内容 ................................................................................................ 6 （二）研究方法 ................................................................................................ 6 第一章 相关概念和理论 .............................................................................................. 9 第一节 相关概念 ..................................................................................................... 9 一、俄木 ............................................................................................................ 9 二、进口成本 ................................................................................................... 11 三、发展策略 ................................................................................................... 11 第二节 相关理论 ................................................................................................... 12 一、发展策略理论 .......................................................................................... 12 二、SWOT分析法 .......................................................................................... 14 本章小结 ................................................................................................................. 15 第二章 L进出口公司发展策略现状及问题 ............................................................. 16 第一节 公司简介 ................................................................................................... 16 一、公司的成立及组织构架 .......................................................................... 16 黑龙江大学硕士学位论文 - IV - 二、公司发展历程及主要业务 ...................................................................... 17 第二节 L进出口公司从事俄木进口发展策略现状 ............................................ 20 一、公司从事俄木进口的发展目标 .............................................................. 20 二、公司从事俄木进口的主要策略 .............................................................. 21 第三节 L进出口公司从事俄木进口发展策略存在的问题及原因 .................... 22 一、公司发展策略存在的问题 ...................................................................... 22 二、公司发展策略问题的原因 ...................................................................... 26 本章小结 ................................................................................................................. 28 第三章 L进出口公司发展策略调整的环境分析 ..................................................... 29 第一节 公司发展策略调整的内部环境分析 ....................................................... 29 一、优势 .......................................................................................................... 29 二、劣势 .......................................................................................................... 31 第二节 公司发展策略调整的外部环境分析 ....................................................... 32 一、机会 .......................................................................................................... 32 二、威胁 .......................................................................................................... 33 本章小结 ................................................................................................................. 35 第四章 L进出口公司发展策略调整 ......................................................................... 37 第一节 公司的定位与目标的调整 ....................................................................... 37 一、公司适应俄木成本上升的新策略定位 .................................................. 37 二、公司适应俄木成本上升的新策略目标 .................................................. 38 第二节 公司发展的主要策略调整 ....................................................................... 40 一、进口俄木产品策略调整 .......................................................................... 40 二、进口俄木成本策略调整 .......................................................................... 41 三、进口俄木市场策略调整 .......................................................................... 42 四、进口俄木品牌策略调整 .......................................................................... 43 本章小结 ................................................................................................................. 45 第五章 L进出口公司发展新策略实施的保障措施 .......................................