I 摘要 自改革开放以后，市场化进程不断推进，国民经济中的旅游产业比重也在逐 渐加大，地位和作用也日益增强。旅游业的灵魂不仅是文化的展示，旅游也是传 承文化的一种重要形式。旅游行业虽然在大部分人看来，其经济效益更为突出， 但同时它也是一项重要的社会事业。特别是在生态环保基础上的旅游业，既能为 人们提供一个休闲娱乐的场所，又同时能保证环保工作的顺利开展，对人和自然 的和谐发展具有相当重要的意义。本文所研究的茂县九鼎山半山民宿旅游建设项 目，虽然有着良好的自然条件和人文特色，但基础设施比较落后，使得高端产品 特别是其中的高端休闲度假产品相较其他旅游区而言有所欠缺。 本文通过对茂县九鼎山半山民宿旅游建设项目的背景情况、客源市场、规划 设计以及效益风险评价等方面进行深入了解分析可得出茂县九鼎山半山民宿旅游 建设项目开发的必要性和可行性，并通过分析提出具体的解决对策构想和可行性 方案。第一章是总论主要介绍了本项目的背景与意义，以及国内外研究动态。第 二章讲了旅游开发项目可行性概论，提供了具体的理论基础。第三章讲茂县九鼎 山半山民宿旅游建设项目概况，介绍了了具体的背景资料。第四章讲客源市场分 析，通过此分析为后续的发展奠定了理论基础以及竞争优势，当然，客源市场可 以说是整个环节中最重要的一项，没有客源，再多的方案也是白费心思。虽然我 们这个项目也是社会事业，但社会事业也同时需要经济作为支撑才能更好的发展 下去，何况，开展此项目的最主要目的是为了更好的建成全面小康的宏伟目标， 所以客源市场是必不可少的研究对象。第五章讲规划设计方案，也就是具体的实 施细则，提前做好准备，其中包括了整个项目的选址、大小、基础设施、人员安 排等各种方案。这里需要注意的是，国家对生态环境高度重视，虽然最主要是为 了推动茂县经济的发展从而带动周边地区，但是如果与国家可持续发展战略相违 背，再好的建设项目也只能毁于一旦。第六章讲项目总投资估算及财务评价，为 需要的资金投入做好充分的准备。第七章是结论，也就是根据前面所有的研究分 析得出最终是否能建设的结论。 通过可行性分析，本文得出结论认为，茂县九鼎山半山民宿旅游建设项目是 可行的，此项目不仅能推动当地经济的发展，还能提高第三产业在当地的比重值， 有利于全面建成小康的目标早日实现，对于促进就业也具有推进作用，从而实现 贫富差距的缩小。并且。茂县九鼎山半山民宿旅游建设项目的开发除了经济效益 外，对于当地的生态环境的保护也会更加重视，在响应国家十三五规划中对于生摘要 II 态保护的号召下，努力打造绿色循环可持续的产业链，对于整个茂县的意义可以 说是极为积极的。 关键词，茂县，旅游项目，经济，社会事业ABSTRACT III ABSTRACT Since the reform and opening to the outside world, the marketization process has been continuously promoted, the proportion of tourism industry in the national economy has been gradually increased, and the status and role of the tourism industry have also been increasing day by day. The soul of tourism is not only a cultural display, but also an important form of cultural heritage. Although the tourism industry is regarded by most people as a more prominent economic benefit, it is also an important social undertaking. Especially on the basis of ecological environmental protection, tourism can not only provide people with a place for leisure and entertainment, but also ensure the smooth development of environmental protection work, which is of great significance to the harmonious development of man and nature. Jiuding Mountain in Maoxian County studied in this paper Although there are good natural conditions and humanistic characteristics in the tourism construction project, the infrastructure is relatively backward, which makes the high-end products, especially the high-end leisure vacation products, lack compared with other tourist areas. Based on the background of tourism construction projects in Jiuding Mountain, Maoxian County, this paper analyzes the tourist source market. The necessity and feasibility of tourism construction project development in Jiuding Mountain, Maoxian County can be obtained by in-depth understanding and analysis of planning and design and benefit risk evaluation, and concrete countermeasures and feasible schemes are put forward through analysis. The first chapter is an introduction to the background and significance of the project, as well as the research trends at home and abroad. The second chapter discusses the feasibility of tourism development projects, providing a specific theoretical basis. The third chapter describes the tourism construction project of Jiuding Mountain in Maoxian County, and introduces the specific background information. The fourth chapter discusses the analysis of the tourist market, through which the theoretical basis and competitive advantage are laid for the subsequent development. Of course, the tourist market can be said to be the most important item in the whole link. Although our project is also a social undertaking, social undertakings also need the support of the economy in order to develop better. Moreover, the mainABSTRACT IV purpose of this project is to achieve a better overall well-off life. Therefore, the tourist market is an essential research object. The fifth chapter deals with the planning and design plan, that is, the detailed rules for implementation, and makes preparations in advance, which include The whole project location, size, infrastructure, staffing and other options. What needs to be noted here is that the state attaches great importance to the ecological environment, although the most important purpose is to promote the economic development of Maoxian and thus promote the surrounding areas, but if it is contrary to the national sustainable development strategy, Even good construction projects can only be destroyed. The sixth chapter discusses the project total investment estimation and financial evaluation, for the need of capital investment to make adequate preparation. The seventh chapter is the conclusion, that is, according to all the previous research and analysis, the final conclusion can be built. Based on the feasibility analysis, this paper draws the conclusion that the tourism construction project of Jiuding Mountain in Maoxian County is feasible, which can not only promote the development of local economy, but also increase the proportion of tertiary industry in the local area. It is conducive to the early realization of the goal of building a well-off society in an all-round way, and also to the promotion of employment, thus narrowing the gap between the rich and the poor. And. In addition to economic benefits, the development of the tourist construction project of Jiuding Mountain in Maoxian County will also pay more attention to the protection of the local ecological environment. In response to the call for ecological protection in the 12th Five-Year Plan, Efforts to create a green cycle sustainable industrial chain, The significance in the whole of Maoxian can be said to be extremely positive. Key words: Maoxian, tourism projects, economy, social undertakings目录 V 目录 第一章 总论.....................................................................................................................1 1.1 选题的背景与意义..............................................................................................1 1.2 选题来源依据......................................................................................................2 1.3 国内外研究动态..................................................................................................2 1.4 研究方法..............................................................................................................3 1.5 本研究的技术路线与框架..................................................................................4 1.6 研究结论及建议..................................................................................................4 第二章 理论基础.............................................................................................................5 2.1 旅游开发项目的一般流程..................................................................................5 2.2 可行性研究概念..................................................................................................7 2.2.1 可行性研究的含义和目的 .......................................................................7 2.2.2 项目可行性研究的依据 ...........................................................................7 2.2.3 可行性研究的类别和阶段 .......................................................................7 2.3 旅游开发项目可行性研究的主要内容..............................................................7 2.3.1 旅游地开发可行性研究的主要内容 .......................................................7 2.3.2 旅游项目开发可行性研究的主要内容 ...................................................8 2.4 旅游开发项目可行性研究主要作用..................................................................8 2.5 旅游开发可行性研究的步骤..............................................................................8 2.6 可行性研究报告的基本格式..............................................................................9 第三章 茂县九鼎山半山民宿旅游建设项目概况.......................................................10 3.1 项目背景............................................................................................................10 3.2 项目概况............................................................................................................10 3.3 可行性研究依据................................................................................................11 3.4 项目建设的必要性............................................................................................11 3.5 本章小结............................................................................................................12 第四章 客源市场分析...................................................................................................13 4.1 市场分析与定位................................................................................................13 4.2 项目的竞争优势分析........................................................................................16 4.3 客源市场定位分析............................................................................................17 4.4 实施策略............................................................................................................18目录 VI 4.4.1 以民族特色发展文化旅游 .....................................................................18 4.4.2 培育新型旅游业态 .................................................................................18 4.4.3 推进旅游合作互动 .................................................................................18 4.4.4 提高旅游管理与服务水平 ......................................................................19 4.5 旅游规模预测....................................................................................................19 4.5.1 旅游区环境容量 .....................................................................................19 4.5.2 测算原则 .................................................................................................19 4.5.3 测算方法 .................................................................................................20 4.5.4 游客量预测分析 .....................................................................................20 第五章 规划设计方案...................................................................................................21 5.1 项目开发基础条件分析 ............................................................................21 5.1.3 项目开发地旅游资源评价 .....................................................................23 5.2 发展战略及项目定位........................................................................................24 5.2.1 发展战略 .................................................................................................24 5.2.2 项目主题定位 .........................................................................................25 5.2.3 项目功能定位 .........................................................................................25 5.3 项目空间布局及建设方案................................................................................27 5.3.1 项目空间布局 .........................................................................................27 5.3.2 项目建设方案 .........................................................................................27 5.3.3 主要建设项目库 .....................................................................................28 5.4 项目配套工程建设............................................................................................28 5.4.1 交通组织 .................................................................................................28 5.4.2 绿化配置 .................................................................................................29 5.4.3 给排水系统 .............................................................................................30 5.4.4 电力电讯设施 .........................................................................................30 5.4.5 消防工程设施 .........................................................................................31 5.4.6 人身伤害 .................................................................................................31 5.4.7 环保工程设施 .........................................................................................31 5.5 环境影响评估与生态环境治理规划................................................................31 5.5.1 资源与环境现状及存在的问题 .............................................................31 5.5.2 环境影响评价 .........................................................................................32 5.5.3 生态环境建设与保护方案 .....................................................................33 5.6 运营管理与人才培训........................................................................................35目录 VII 5.6.1 运营管理模式 .........................................................................................35 5.6.2 人才培训 .................................................................................................35 5.6.3 项目组织实施 .........................................................................................35 5.7 节能与安全规划................................................................................................36 5.7.1 节能措施 .................................................................................................36 5.7.2 安全卫生 .................................................................................................36 5.7.3 消防措施 .................................................................................................36 5.8 项目实施进度建议及土地利用规划................................................................36 5.8.1 项目开发进度 .........................................................................................36 5.8.2 土地利用规划 .........................................................................................37 第六章 项目总投资估算及效益风险评价...................................................................39 6.1 投资估算与资金筹措........................................................................................39 6.1.1 估算依据 .................................................................................................39 6.1.2 投资估算 .................................................................................................39 6.1.3 资金筹措 .................................................................................................40 6.2 财务评价与效益分析........................................................................................41 6.2.1 财务评价 .................................................................................................41 6.2.2 经济效益 .................................................................................................44 6.2.3 社会效益 .................................................................................................44 6.2.4 环境效益 .................................................................................................45 6.3 风险分析............................................................................................................45 6.3.1 主要风险因素识别 .................................................................................46 6.3.2 风险程度分析 .........................................................................................46 6.3.3 防范与降低风险措施 .............................................................................48 第七章 结论...................................................................................................................50 7.1 报告的研究结论 ................................................................................................50 7.2 报告的研究局限和展望 ....................................................................................50 致谢...............................................................................................................................51