I 摘要 随着经济发展和人民生活水平提高，旅游需求的增加带动了旅游产业繁荣发 展，这有利于带动旅游相关产业链条纵深发展，在增加就业机会、促进区域协调 平衡发展和传播区域文化等方面发挥积极作用。为提高旅游景区综合环境治理水 平、有效提升游客体验和服务质量，旅游景区的基础配套设施建设也愈发受到重 视。然而，由于旅游景区基础配套设施建设项目具有耗费成本较高、经济效益间 接性、投资回收期较长等特征，使得相关项目投资决策风险较大，需要在项目前 期从区位、市场、经济技术、社会效益等维度开展全面的可行性分析。 本文择取仙林谷乡体验区基础配套设施项目为案例开展可行性分析，首先， 阐述项目研究内容和方法，明确景区基础配套设施项目可行性分析的特殊性，即 应把握好主题、设计和区位三大要素，注重项目环境效益分析，为项目可行性分 析提供有效指导；其次，从项目开发必要性、建设内容、区位条件、承建单位、 建设方案和进度计划等维度介绍项目概况，为项目可行性分析提供基础依据和必 要信息；最后，从市场环境 SWOT 分析、经济社会效益分析、环保及节能分析以 及项目风险四大维度，系统论证仙林谷乡体验区基础配套设施项目可行性。 仙林谷乡体验区基础配套设施项目作为四川地震灾后重点建设项目，市场定 位较为科学，且具有较高的社会、经济和环境效益，对于加快彭州龙门山景区的 基础设施建设和带动旅游相关产业发展，增加区域就业机会和居民收入，推进彭 州市城乡一体化进程和城市价值具有积极作用。 关键词，旅游景区，基础配套设施，项目，可行性分析ABSTRACT II ABSTRACT With economic development and improving of people's living standards, the increasing tourism demand led to the flourish of tourism industry, this is good for driving the related tourism industry chain in depth development, and it also plays an active role in increasing employment opportunities, promote regional coordination and balance development, and regional cultural dissemination. To improve the comprehensive environmental governance of tourist attractions comprehensive environmental governance level and effectively enhance visitors' experience and service quality, the construction of foundation facilities in the tourist attractions are Increasingly attention. However, tourist attractions foundation facilities construction projects have the following characteristics: higher costly, indirect economic benefits, the payback period is longer, so the related projects have greater investment risks, and need a comprehensive feasibility analysis of location, market, economic technology and social benefits in the beginning of project. This paper chooses the xian-lin valley village experience district’s foundation facilities project as a case to carry out feasibility analysis. Firstly, stating project research contents and methods, clarifying the particularity of basic facilities project feasibility analysis of the scenic spot, that is, hold the three elements of theme, design and location, as well as pay attention to the project environment benefit analysis, in order to provide effective guidance for the project feasibility analysis. Secondly, introduce project overview from the aspects of project development necessity, construction content, geographical conditions, the construction unit, construction plan and schedule, in order to offer basis and necessary information for project feasibility analysis. Finally, demonstrating the feasibility of xian-lin valley village experience district’s foundation facilities project from four dimensions, namely market environment of SWOT analysis, the economic and social benefits, environmental protection and energy saving analysis as well as project risk. Xian-lin valley village experience district foundation facilities project plays as a key construction projects after the Sichuan earthquake, its market localization is scientific, and it has relative high social, economic and environmental benefits. These would play a positive role in accelerating the construction of infrastructure of Long-menABSTRACT III mountain zone, driving the development of tourism industry, increasing the regional employment opportunities and incomes, promoting the integration of urban and rural areas of Peng-zhou as well. Keywords: Scenic spots; basic facilities; project; the feasibility analysis目录 IV 目录 第一章 导论.................................................................................................................... 1 1.1 研究背景 ............................................................................................................ 1 1.2 研究意义 ............................................................................................................ 2 1.2.1 理论价值 .................................................................................................. 2 1.2.2 应用价值 .................................................................................................. 2 1.3 国内外研究现状 ................................................................................................ 3 1.3.1 国内研究现状 .......................................................................................... 3 1.3.2 国外研究现状 .......................................................................................... 4 1.3.3 研究评价 .................................................................................................. 5 1.4 研究内容和方法 ................................................................................................ 6 1.4.1 研究内容 .................................................................................................. 6 1.4.2 研究方法 .................................................................................................. 6 第二章 YGTD 公司旅游地产项目可行性分析的理论基础......................................... 8 2.1 项目管理理论基础 ............................................................................................ 8 2.1.1 项目管理的内涵 ...................................................................................... 8 2.1.2 项目管理与可行性分析的关系 .............................................................. 8 2.2 项目可行性分析的内涵及作用 ........................................................................ 9 2.2.1 项目可行性分析的内涵 .......................................................................... 9 2.2.2 项目可行性分析的作用 .......................................................................... 9 2.3 景区地产项目可行性分析 .............................................................................. 10 2.3.1 景区地产项目建设的必要性 ................................................................ 10 2.3.2 景区地产项目可行性分析的特殊性 .....................................................11 2.4 景区地产项目可行性分析的主要内容 .......................................................... 12 2.4.1 项目区位分析 ........................................................................................ 12 2.4.2 项目市场环境分析 ................................................................................ 12 2.4.3 项目经济社会效益分析 ........................................................................ 13 2.4.4 项目环境效益分析 ................................................................................ 14 2.4.5 项目风险分析 ........................................................................................ 14 2.5 本章小结 .......................................................................................................... 15 第三章 YGTD 公司旅游地产项目概况...................................................................... 16 目录 V 3.1 项目开发背景及必要性 .................................................................................. 16 3.1.1 项目开发背景 ........................................................................................ 16 3.1.2 项目开发必要性 .................................................................................... 17 3.2 项目区开发现状及项目建设内容 .................................................................. 17 3.2.1 项目区开发现状 .................................................................................... 17 3.2.2 项目建设内容 ........................................................................................ 18 3.3 项目开发区位条件 .......................................................................................... 19 3.3.1 项目区地理位置 .................................................................................... 19 3.3.2 项目区自然环境 .................................................................................... 20 3.3.3 项目区社会经济环境 ............................................................................ 20 3.4 项目干系人分析 .............................................................................................. 21 3.4.1 可行性分析阶段项目干系人分析 ........................................................ 21 3.4.2 承建单位概况 ........................................................................................ 21 3.4.3 项目其他干系人分析 ............................................................................ 22 3.5 项目实施方案和进度计划 .............................................................................. 22 3.5.1 项目实施方案研究对可行性分析的意义 ............................................ 22 3.5.2 项目实施方案 ........................................................................................ 22 3.5.3 项目进度计划 ........................................................................................ 24 3.6 本章小结 .......................................................................................................... 24 第四章 YGTD 公司旅游地产项目可行性研究案例分析.......................................... 25 4.1 SWOT 分析对可行性分析的意义及管理重点............................................... 25 4.1.1 SWOT 分析的意义................................................................................. 25 4.1.2 SWOT 分析的管理重点......................................................................... 25 4.2 仙林谷乡体验区基础配套设施项目 SWOT 分析......................................... 26 4.2.1 项目开发优势 ........................................................................................ 26 4.2.2 项目开发劣势 ........................................................................................ 28 4.2.3 项目开发机遇 ........................................................................................ 28 4.2.4 项目开发挑战 ........................................................................................ 30 4.3 仙林谷乡体验区旅游地产项目市场定位 ...................................................... 31 4.3.1 项目档次定位 ........................................................................................ 31 4.3.2 项目业态功能定位 ................................................................................ 31 4.3.3 目标客户群定位 .................................................................................... 31 4.3.4 物业类型定位 ........................................................................................ 32 目录 VI 4.3.5 项目规模定位 ........................................................................................ 32 4.4 仙林谷乡体验区旅游地产项目总体规划 ...................................................... 33 4.5 本章小结 .......................................................................................................... 33 第五章 YGTD 公司旅游地产项目可行性研究的社会经济效益分析...................... 34 5.1 仙林谷乡项目经济社会效益分析意义与管理重点 ...................................... 34 5.1.1 项目经济社会效益分析意义 ................................................................ 34 5.1.2 项目经济社会效益分析管理重点 ........................................................ 34 5.2 仙林谷乡项目经济效益分析 .......................................................................... 35 5.2.1 项目总投资估算 .................................................................................... 35 5.2.2 项目资金筹措方案 ................................................................................ 37 5.2.3 项目经济效益分析 ................................................................................ 37 5.3 项目社会效益分析 .......................................................................................... 38 5.3.1 项目社会积极影响 ................................................................................ 38 5.3.2 项目社会潜在负面影响及应对措施 .................................................... 39 5.4 项目经济社会效益综合评价 .......................................................................... 40 5.5 本章小结 .......................................................................................................... 40 第六章 YGTD 公司旅游地产项目可行性研究的环境分析...................................... 41 6.1 仙林谷乡项目环境效益分析意义及管理重点 .............................................. 41 6.1.1 项目环境效益分析意义 ........................................................................ 41 6.1.2 项目环境效益分析管理重点 ................................................................ 41 6.2 项目环保措施及效果评估 .............................................................................. 42 6.2.1 项目环境潜在负面影响 ........................................................................ 42 6.2.2 项目环境保护措施 ................................................................................ 43 6.3 项目节能方案 .................................................................................................. 45 6.3.1 项目节能必要性 .................................................................................... 45 6.3.2 项目节能措施 ........................................................................................ 45 6.3.3 项目环境影响综合评价 ........................................................................ 46 6.5 本章小结 .......................................................................................................... 47 第七章 YGTD 公司旅游地产项目可行性研究的风险分析...................................... 48 7.1 仙林谷乡项目风险分析意义及管理重点 ...................................................... 48 7.1.1 项目风险分析意义 ................................................................................ 48 7.1.2 项目风险分析管理重点 ........................................................................ 48 7.2 项目政策环境风险及对策 .............................................................................. 49 目录 VII 7.2.1 政策与环境风险分析 ............................................................................ 49 7.2.2 政策与环境风险应对建议 .................................................................... 50 7.3 经营管理风险及对策 ...................................................................................... 50 7.3.1 经营管理风险分析 ................................................................................ 50 7.3.2 经营管理风险应对建议 ........................................................................ 50 7.4 投资估算风险及对策 ...................................................................................... 51 7.4.1 投资估算风险分析 ................................................................................ 51 7.4.2 投资估算风险应对建议 ........................................................................ 51 7.5 地质灾害风险及对策 ...................................................................................... 51 7.5.1 地址灾害风险分析 ................................................................................ 51 7.5.2 地址灾害风险应对建议 ........................................................................ 52 7.6 本章小结 .......................................................................................................... 52 第八章 总结与展望...................................................................................................... 53 8.1 总结 .................................................................................................................. 53 8.2 展望 .................................................................................................................. 54 致谢................................................................................................................................ 55