I 摘要 自改革开放以来，我国经济快速增长，国民生产总值和居民人均收入不断 大幅提高，旅游业发展也得到了飞速发展。随着移动通讯、互联网、云平台、 大数据、人工智能、智能手机等移动终端技术的发展，对人民的生活带来了巨 大的变革。就旅游来说，游客的出游前、出游中、出游后的各种行为都离不开 互联网和移动终端。这种新变化给旅游产品、旅游管理、旅游营销都提出了新 要求。因此，“互联网+旅游”、“大数据+旅游”、“云计算+旅游”等新技术、新模 式把中国旅游的发展带上了“智慧旅游”的道路。智慧景区是智慧旅游在旅游目的 地建设和运营的载体，景区根据其各种客观情况建设智慧景区，用各类新技术、 新运用、新模式来提升景区的管理、服务和营销，为旅游景区的可持续发展提 供保障。 本文调查、了解了智慧旅游、智慧景区发展的背景、现状以及目前研究的 主要方向，再以明月山景区建设“智慧景区”为案例，剖析其现在发展的状况，发 现在明月山已经建成的智慧景区项目中还存在着一些不足。比如：应用建设呈 现“烟囱式”的特征，也就是垂直的体系结构，每一个应用系统都有自己的服务器 和设备，以及独立的管理工具和数据库，不同的系统之间信息数据不能共享， 不能交互和访问，形成了资源孤岛和信息孤岛。还有一些智慧景区建设共性的 问题，如经营管理系统的滞后、人才的缺失和无专业的运营团队。本文还对使 用智慧景区的三个主体——游客、旅游景区管理者、旅游企业做了需求分析， 了解各个主体对智慧景区不同的需求，再根据分析结果和存在的问题提出明月 山智慧景区的提升路径可以从“智慧管理”（建设中央管理服务系统、建设综合指 挥系统、建设地理 GIS 系统、建设旅游资源管理系统、建设全网舆情系统、环 境监测系统）、“智慧服务”（目的地电商系统、自助导游导览系统、免费 WiFi 系统）、“智慧营销”（目的地旅游产品分销系统、大数据分析系统、众创众享平 台）三方面进行提升，并对在智慧景区的建设运营过程中的保障措施给出意见， 希望能给景区带来参考和借鉴作用。 关键词：明月山；智慧旅游；智慧景区ABSTRACT II ABSTRACT Since the reform and opening up, China’s economy has been growing rapidly, the gross national product(GDP) and per capita income of residents have been greatly raised, and the development of tourism has also been booming. with the development of mobile terminal technologies such as mobile communications, internet, cloud platforms, big date, artificial intelligence and smart phone ,great changes have been brought to people’s lives. As for tourism, the behaviors of a tourist before, during and after the trip is inseparable form the internet and mobile terminals. This new change has put forward new requirements for tourism products, tourism management and tourism marketing. Therefore “internet+tourism”, “big date+tourism”, “cloud computing+tourism” and other new technology, new pattern have brought China’s tourism development onto the road of “wisdom tourism”. wisdom scenic spot is the concrete manifestation of wisdom tourism in the scenic spot. the scenic spot builds wisdom scenic spot according to its own needs, and uses all kinds of new technology ,new application and new pattern to improve the management, service and marketing of the scenic spot, so as to provide guarantee for the sustainable development of the tourist attraction. This paper investigate the wisdom tourism, scenic area development background, present situation and the main direction of current research and then to take “wisdom scenic area” builted in moon mountain scenic area as a case, analyzes its present situation. There are still some deficiencies in the project of wisdom scenic area, which has been built in the moon mountain. For example. Application construction presents the characteristic of “chimney”, namely vertical architecture. Each application system has its own servers and devices ,as well as independent management tools and databases. Information date between different systems can not be shared, interacted and accessed, formed the resources and information isolated island. There are also some common problems in the construction of wisdom scenic spots, such as the management system is backward, the lack of talents and unprofessional operation team. This article makes a demand analysis on the threeABSTRACT III main bodies of wisdom scenic spot—tourists, scenic spot management and tourist enterprises. The improvement path of moon mountain wisdom scenic spot can be improved from three aspects: “wisdom management system”(the construction of geographic information system ), “intelligence service ”(destination ecommerce system, self guided tour system and free wifi system), “intelligent marketing”(destination tourism product distribution system, big date analysis system, public creation and sharing platform),according to the analysis results and existing problem. It also gives some advice on the safe guard measures during the construction and operation of the wisdom scenic spot, hope to bring reference to the scenic spot. Key words: moon mountain wisdom tourism wisdom scenic spot目录 IV 目录 第 1 章绪论...................................................................................................................1 1.1 研究背景及意义.............................................................................................1 1.1.1 研究背景...............................................................................................1 1.1.2 研究的意义...........................................................................................1 1.2 国内外关于智慧旅游景区的研究.................................................................2 1.2.1 国内外智慧旅游研究进展...................................................................2 1.2.2 国内外智慧景区研究进展...................................................................3 1.3 本课题的研究基本思路和研究方法.............................................................6 1.3.1 基本思路...............................................................................................6 1.3.2 研究方法...............................................................................................6 1.4 相关理论基础.................................................................................................6 1.5 技术路线..........................................................................................................8 第 2 章明月山智慧景区发展现状及存在的问题.......................................................9 2.1 明月山景区概况.............................................................................................9 2.2 智慧景区建设的意义...................................................................................10 2.4 智慧景区建设现状.......................................................................................11 2.4.1 硬件建设.............................................................................................11 2.4.2 软件建设.............................................................................................11 2.4.3 运营管理.............................................................................................14 2.5 明月山智慧景区发展中存在的问题............................................................15 2.5.1 系统信息不共享.................................................................................15 2.5.2 经营管理系统滞后..............................................................................15 2.5.3 资源保护难度大..................................................................................16 2.5.4 缺乏专业人才......................................................................................16 2.5.6 无运营团队..........................................................................................17 第 3 章明月山智慧景区需求分析.............................................................................18 3.1 游客需求分析.................................................................................................18 3.2 景区管理需求分析........................................................................................19目录 V 3.3 旅游企业需求分析........................................................................................21 3.3.1 旅行社需求..........................................................................................21 3.3.2 旅游酒店需求......................................................................................21 3.3.3 旅游商品企业需求..............................................................................22 第 4 章明月山智慧景区提升优化的路径.................................................................23 4.1 建设景区智慧管理体系................................................................................23 4.1.1 中央管理服务系统.............................................................................23 4.1.2 综合地理信息系统.............................................................................24 4.1.3 融合数据交换系统.............................................................................24 4.1.4 综合指挥调度系统.............................................................................25 4.1.5 全域旅游资源管理系统.....................................................................26 4.1.6 全网舆情监测系统.............................................................................27 4.1.7 自然环境监测系统.............................................................................28 4.1.8 运营车辆智能监测系统.....................................................................29 4.2 推出立体化智慧服务....................................................................................30 4.2.1 体验互动系统.....................................................................................30 4.2.2 目的地在线旅游服务平台（B2C）..................................................31 4.2.3 智慧导游导览系统.............................................................................32 4.2.4 免费 WIFI 系统...................................................................................33 4.3 打造智能营销平台.......................................................................................33 4.3.1 目的地旅游产品分销平台（B2B）..................................................33 4.3.2 景区众创众享运营平台.....................................................................34 4.3.3 大数据分析系统.................................................................................35 4.4 培育智慧景区专业人才...............................................................................37 4.5 构建健康持久的运营团队............................................................................38 4.6 保障体系........................................................................................................38 4.6.1 制度保障.............................................................................................39 4.6.2 政策保障.............................................................................................39 4.6.3 资金保障.............................................................................................39 4.6.4 人才保障.............................................................................................39 4.6.5 组织保障.............................................................................................40目录 VI 4.6.6 运营保障.............................................................................................40 4.7 明月山智慧景区运行模拟....................................................................41 第 5 章主要结论与未来展望.....................................................................................44 5.1 主要结论.......................................................................................................44 5.2 未来展望.......................................................................................................45 致 谢.........................................................................................................................46