众筹是一种由发起人通过一定的项目或者产品来吸引受众从而 将这部分受众转化成投资者的一种模式。相当于这一部分受众既是客 户又是项目发起人的合伙人。我们也可以把这种模式理解为当下社会 当中的团购模式，从本质上来讲就是通过受众的小额资金的聚集来支 持初创业。这也正符合了在创业种子期需要一部分启动资金的投入这 一特点。情人节是年轻人的重要节日，现代情人节商业化始于西方的 情人节，在网络经济盛行的今天，越来越多的人造情人节不断被开发 出来，情人节巨大的潜在市场和商业价值越来越受到人们的重视。本 项目希望通过众筹创业的方式，依托西方传统情人节、人造情人节这 些载体，借助微信、微博等互联网平台将线上和线下活动结合，为年 轻人打造物美价廉的专属情人节活动。在最大程度降低时间和金钱成 本的基础上，让更多的人享受到休闲娱乐和爱情的甜蜜。不仅如此， 不同国家、不同民族都有自己特殊的情人节，拥有独特的文化，从全 球经济的视野和多元文化消费需求的发展趋势看，通过“互联网+情 人节”的模式整合各方资源，可以成为一个新的创新创业契机。 关键词，众筹；情人节；互联网+；创业种子浙江工业大学硕士学位设计 II THE EXPERIENCE OF INNOVATION PLUS BASED ON VALENTINE’S DAYVENTURE PROJECT ACTIVITIES TO RAISE PUBLIC PROJECTS ABSTRACT The public offering is a kind of mode that the sponsor can attract the audience through a certain project or product to transform the audience into the investor.We can also understand this model for the current social group buying model.In essence,it is through the small amount of funds gathered to support the initial venture.This is also in line with the need to start a part of the start-up period of capital investment in this feature.Valentine's Day is an important festival for young people,modern Valentine's day began in the Western Valentine's Day.Nowadays,with the popularity of the Internet economy,more and more artificial Valentine's day has been developed.More and more attention has been paid to the great potential market and commercial value of Valentine's Day.The project hope by the public to raise venture way,relying on the traditional Western Valentine's day,Valentine's day with the help of these artificial carrier,We Chat,micro-blog and other Internet platforms will combine online and offline activities,to create high quality and inexpensive exclusive Valentine's Day activities for young people.To reduce the time and cost of money on the basis of the maximum,so that more people enjoy the joy of leisure and love.Not only that,different countries,different nationalities have their own special Valentine's day,has a unique culture,from the global economic perspective and multicultural consumer demand development trend,through the"Internet plus Valentine"model of the integration of all resources,can become a new opportunity for innovation and entrepreneurship. KEY WORDS ， Crowd-funding ； Valentine's Day ； Internet plus ； Entrepreneurial Seed浙江工业大学硕士学位设计 III 目 录 摘要..............................................................................................................................I ABSTRACT......................................................................................................................II 目 录..........................................................................................................................III 表 录............................................................................................................................IV 一．项目概况........................................................................................................- 1 - （一）项目研究的背景.................................................................................- 1 - （二）解决的主要问题.................................................................................- 2 - （三）项目的核心概念介绍.........................................................................- 3 - 1.关于“众筹”......................................................................................- 3 - 2.关于“情人节”..................................................................................- 3 - 3. 关于“互联网+”..............................................................................- 4 - 二．众筹的国内外研究现状................................................................................- 4 - （一）国外研究现状.....................................................................................- 4 - （二）国内研究现状.....................................................................................- 5 - 三．情人节创业种子的设计................................................................................- 6 - （一）什么是创业种子.................................................................................- 6 - （二）作为创业种子的“情人节”活动策划.............................................- 6 - 1.情人节活动策划方案背景..................................................................- 6 - 2.情人节活动目标人群..........................................................................- 7 - 3.方案一，情侣方案..............................................................................- 7 - 4.方案二，单身方案..............................................................................- 9 - 5. 预期效果..........................................................................................- 11 - 四．“情人节”创业可持续性问题..................................................................- 12 - （一）创业种子衍生...................................................................................- 12 - （二）人造“情人节”商业开发...............................................................- 13 - （三）个人“情人节”商业开发...............................................................- 13 - （四）多元文化“情人节”商业开发.......................................................- 14 - 五．情人节创业前景展望..................................................................................- 15 -