Nanjing University of Aeronautics and Astronautics
The Graduate School
College of Economic and Management
Study on International Express Development
Strategy of QY Express Co., LTD
A Thesis in
Master of Business Administration（MBA）
by
Huo Xing
Advised by
Prof. Guan Yeqing
Submitted in Partial Fulfillment
of the Requirements
for the Degree of
Master of Business Administration
March, 2018
承诺书
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作者签名：
日期： 2018年3月
南京航空航天大学硕士学位论文
i
摘要
自改革开放以来，市场经济高速发展，在激烈的市场竞争中我国民营快递企业
迅速成长，取得了长足的进步。民营快递行业的增长速度远远超出同期国际快递巨
头和国有快递企业的增长速度。在巩固国内快递市场基础的前提下，需要进军前景
更加广阔的国际市场，基于国际快递市场的激烈竞争和巨大的挑战，民营快递企业
如何在激烈的竞争环境中取得长期稳定的发展，如何克服自身的诸多问题和利用外
部的发展机会，选择正确的企业发展竞争战略才是取得国际市场竞争优势的核心问
题
本文系统研究了在深圳地区经营国际快递业务的民营快递企业——QY国际物
流有限公司的竞争战略问题。首先，从QY国际物流有限公司的宏观环境展开分析，
先从竞争战略的基本理论出发，对快递企业的研究背景、研究意义及相关的快递学
的理论及分类进行介绍和说明。通过利用PEST分析法对QY公司的宏观环境中的
政策、经济、社会和技术，进行了分析和阐述，其次，利用SWOT分析法其内部环
境中的优势、劣势、机会和威胁进行了系统、全面的分析。在此基础上应用迈克尔.
波特的竞争五力分析模型中的购买者议价能力、供应商议价能力、潜在竞争者威胁、
替代品威胁和同业竞争者竞争五个方面确定了企业的战略选择方案，从产品、品牌
和形象三个方面分析了企业的战略定位，最后通过结合QY公司现实发展的具体情
况，介绍了QY公司快递业务国际化发展规划，指出国际快递业务的主要影响因素
为成本、价格与渠道，制定了QY公司快递业务国际化发展战略——成本领先战略，
并从人才、机制创新和公司文化三个方面给出了如何实施和保障成本领先战略的措
施
关键词：民营快递，国际快递，竞争，成本领先，环境分析
QY公司快递业务国际化发展战略研究
ii
ABSTRACT
Since the reform and opening up, market economy has developed rapidly. With intense market
competition China’s private express delivery companies has mushroomed rapidly, made the great
progress. The growth of the private express industry is much faster than the growth rate of
State-owned Express and International Express in the same period. To strengthen the domestic express
market, the international market prospect is very wide. China’s private express need to challenge,
How to overcome their own problems and make full use of external development opportunities, the
core problem is to select appropriate development strategy to gain advantages in the international
market competition.
This paper systematically researched the problem in the Shenzhen area Engaged in international
express business the competitive strategy of QY international logistics co., LTD. First, the analysis of
the macro environment of QY international logistics co., LTD，starting from basic theory of
competitive strategy, introduces and explains the research background, research significance and
related theories and classifications of express delivery enterprises. By using PEST analysis method,
this paper analyzes the external environment of QY International Logistics Co., Ltd. from four aspects
of policy, economy, society and technology。Second，through the advantages, disadvantages,
opportunities and threats of SWOT analysis, the internal environment of QY company is analyzed.
Based on the application of Potter Porter Model in the bargaining power of buyers, the bargaining
power of suppliers, potential competitors, substitute products and the degree of competition among
competitors determine the company strategy, the strategic position of the enterprise is analyzed from
three aspects of product, brand and image. Finally, by combining the actual development of QY
company, introduce the development plan of QY company's express business internationalization，it is
pointed out that the main factors affecting the international express business are cost, price and
channel
. It is concluded that the most favorable competitive strategy for enterprise development is cost
leadership, and analyzes how to implement and guarantee the cost leading strategy from three aspects:
talent, mechanism innovation and corporate culture.
Keywords：Private express, International express, competitive strategy,
Overall cost leadership, Environmental analysis。