TM
20180615
TM enterprise car intelligent system item business plan
A Dissertation Submitted for The Degree of Master
CandidateJiang Jun SupervisorProf. Li Min
South China University of Technology Guangzhou, China
C93201521528572
10561
TM
2018615
201852320186
TMTM TMSWOTPEST TM TM,TM PESTSWOTTM TMTM22% TMTM
I
ABSTRACT
With the national macroeconomic regulation and control requirements to remove excess capacity, encourage high-tech enterprises, etc, China's economic development will form a new normal : the economy will be in a long-term low growth level. The profit level of the traditional manufacturing enterprises is further reduced. Domestic enterprises, whether state-owned or private enterprises, including TM will also face the same problem : how to keep the existing market and find a new market, and complete the transformation and upgrading of enterprises. TM Company is a new three-board high-tech enterprise listed in China, which mainly focuses on the vehicle security market. After more than ten years of hard work, the car security market has achieved certain results and brand awareness. TM is planning to invest in Internet of Vehicles product as a new project, and this paper will demonstrate the feasibility of the project. From the related research of networking to vehicle networking, we can see that the market potential and scale of vehicle networking products are very large. By integrating theory with practice, SWOT, PEST, Porter's five forces model and other analytical methods, it is concluded that the car networking project of TM Company is feasible and has a certain profit space. Finally, I hope to solve the two major problems of TM : First, determine the future direction of development and product research and development direction. Second, determine the Internet of Vehicles project management strategy and marketing strategy. Firstly, this paper summarizes the TM company and the car intelligent system project, and then studies the situation of the domestic and foreign car networking market, and finds that the foreign car networking started earlier than the domestic, at the present stage, it is already a high speed development stage, and the domestic start is late. At present, it is still the initial stage, but there are already domestic giants to join the market, and the car networking market will usher in the stage of rapid development. At the same time, the market size and potential of Internet of Vehicles are huge. Through PEST analysis and Porter's five forces model analysis, this paper concludes that the external policy and the environment are suitable for the development of the vehicle networking industry, and the vehicle networking industry is also in a state of imminent departure. Then through the SWOT analysis, we can see the advantages and disadvantages of TM, so as to further identify the market and products suitable for TM company, and determine the marketing and operation strategy of the project. And then contact the actual situation of TM, the financial analysis and cash flow forecast, get the car networking project has a certain profit space, the profit margin is around 12%. Finally,
II
the risk of TM company is evaluated and forecasted, and it is found that there are certain risks, including financial risk, technical risk, market risk, etc, but all are in a controllable range. Through the research and analysis of this paper, the transformation and upgrading of small and medium-sized private enterprises is inevitable in the new economic situation and normal situation of the capacity adjustment structure. With the encouragement of the national policy, TM's car intelligent system project uses its own resources to develop new markets and new products, so as to realize the magnificent turn of the enterprise. The final financial analysis shows that the Internet of Vehicles project can be profitable and is a viable project.
Key words : Internet of Things; Car networking; Transformation and upgrading; car intelligent system; High and new technology
III
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