TABLE OF CONTENTS Mini Program Introduction Mini Program - “The Game Changer” 1 Mini Program for Fashion 23 Mini Program for Watches & Jewelry PART 1Mini Program Introduction Mini Program - “The Game Changer” 2018 Curiosity ChinaWhat is a Mini ProgramThe Mini Program is a new developmentcapability within the WeChat platform thatlaunched in January 2017. Development time isshort and enables brands to build “miniapplications” with a great user experience allexpertly integrated within the WeChatecosystem. Added value of Mini ProgramMultiple points of exposure including “nearby”function serves as free advertising on theWeChat platform Better user experience with faster loadingspeed, quick access and customized experienceAllows for easier identication betweenFollowers & Customers Mini Program - The 2017 Game Changer High ContentFlexibility E-commerce enabledHigh Exposure 。。。。。。