摘要
F 汽车零部件公司 UXX 项目经济性评价研究
中国经济经过三十年的高速增长，成为世界仅次于美国的第二大经济体。随着人
民生活水平的提高，人们的消费观念也在发生日新月异的变化。由最初的传统消费观
念，已经逐渐发展为注重满足精神需求的新型消费观念。人们的购买欲望已不再停留
在满足基本功能的产品，更倾向于购买能带来精神满足的国际化品牌

B 汽车公司是中国境内合资的世界级高档汽车制造商，其生产制造的 BXX 品牌是
世界级的豪华汽车品牌。为了满足普通大众对豪华汽车的购买欲望。B 汽车公司特别
研究开发了具有成本优势的 UKL 平台产品。F 汽车零部件公司做为 B 汽车公司全球指
定战略合作零部件供应商，共同参与了 UXX 平台项目的座椅骨架产品设计过程。考虑
到中国市场消费需求变化，B 汽车公司计划于 2017 年年初投放市场 UXX 平台车型，F
汽车零部件公司成为 UXX 平台车型的唯一指定座椅骨架生产制造供应商

本文对 F 汽车零部件公司 UXX 项目做为研究对象，对 UXX 项目从市场预测、产
品定位、产品设计过程、产品工艺过程、项目投资、项目资金筹措等方面进行系统的
介绍，并结合相应的经济学原理，进行项目的经济性分析。通过对项目的经济性分析，
认为该项目经济效益明显、项目风险可控、经济上可行

关键词：
汽车零部件，财务评价，经济性评价分析III
Abstract
Research on Economic Evaluation of Uxx Project
for F Auto Component Company
China economy after thirty years of rapid growth, has become the world&39;s second
largest economy behind the United States. With the improvement of living standards,
people&39;s consumption concept is changing with each passing day. From the traditional
consumption concept first, has gradually developed into a new concept of consumption to
meet the spiritual needs. People&39;s desire to buy is not to stay in the product to meet the basic
function, but also more inclined to buy international brands that can bring spiritual
satisfaction.
B Automotive Company is a joint venture world class top car manufacturer in China,
and its BXX brand is a world class luxury car brand. In order to meet the public’s desire to
buy for luxury cars. B automobile company has developed UXX Platform production model
which have cost advantage compared to the previous Car Model. F automotive component
company is a global strategic supplier of B automobile company, designed seating frame of
UXX platform. Taking into account the changes in consumer demand in the Chinese market,
B automotive company planed to sale the UXX platform Cars at the beginning of 2017, and
F automotive component company has become the unique manufacturer for UXX platform
seating frames.
This article is selected F automotive component company UXX project as the research
object, research the UXX project from the market forecast, product position, product design
process, product production process, project investment, project financing and cash
requirement are introduced, and combined with the corresponding principle of economics,
economic analysis for the project. Through the economic analysis of the project, the
economic benefits of the project is obvious, the project risk is controllable, and the economy
is feasible.
Keywords:
Automotive Component, Financial evaluation, Economic analysisV
目 录
第 1 章 绪论......1
1.1 研究背景..1
1.2 研究意义..2
1.3 研究思路..2
1.4 研究范围及研究结论......2
1.4.1 研究范围........2
1.4.2 研究结论........3
第 2 章 市场预测..........4
2.1 汽车行业市场分析..........4
2.1.1 宏观经济分析4
2.1.2 消费者需求分析........5
2.1.3 乘用车销量与汽车总销量分析........6
2.1.4 SUV、MPV 车型销量分析..7
2.1.5 UXX 项目销量预测分析......8
2.1.6 市场预测结论8
2.2 UXX 产品选型及市场定位........8
2.3 F 汽车零部件公司企业发展定位分析 ..9
第 3 章 UXX 项目设计实施方案......10
3.1 UXX 项目产品设计方案..........10
3.1.1 UXX 项目产品结构 10
3.1.2 UXX 项目座椅骨架零部件构成....11
3.1.3 UXX 项目产品开发设计方案........12
3.2 建设规模13VI
3.2.1 项目占地面积..........14
3.2.2 项目生产线布局......14
3.3 厂址及地理环境15
3.3.1 厂址..15
3.3.2 地理环境......15
3.4 产品工艺过程....16
3.4.1 冲压工艺过程..........16
3.4.2 焊接工艺过程..........17
3.4.3 装配工艺过程..........18
3.5 信息流....20
3.6 公用工程与能源供应 ...22
3.6.1 公用工程......22
3.6.2 能源供应......22
3.7 组织结构与人力资源配置 .......22
3.7.1 组织结构......22
3.7.2 人力资源配置..........23
3.8 项目实施进度与项目实施团队 ...........23
3.8.1 项目实施进度..........23
3.8.2 项目实施团队..........25
第 4 章 投资预估与资金筹措 ...........26
4.1 项目编制依据....26
4.2 总投资....26
4.3 建设投资..
。。。以上简介无排版格式，详细内容请下载查看