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因此本文以泉州市汽车运输总公司（QATC）竞争战略为研究课题，据于对泉州
市汽车运输总公司竞争战略的分析研究，指导企业在面临市场的机遇和挑战的
管理过程中，充分合理利用自身优势，科学制定、选择竞争战略策略，确保企
业持续稳定健康发展
借鉴竞争战略理论，通过对企业所处环境进行战略分析研究，具体分析泉
州市汽车运输总公司的内、外部环境。运用五力模型、PEST分析法、SWOT分析
法等等战略分析工具，找出泉州市汽车运输总公司企业内部的竞争优劣势及面
临的机遇和挑战。得出了该企业的若干竞争战略模式，并对其进行选择。最终
确认泉州市汽车运输总公司的竞争战略有：在保持核心竞争力的前提下，进行
低成本扩张、资源优化整合、多元发展多元并举。最后，阐述了泉州市汽车运
输总公司的竞争战略实施和保障
泉州市汽车运输总公司作为福建省道路运输企业之一，具有一定的代表性，
对其进行竞争战略研究，希望可以对福建省道路运输企业在今后的发展有一定
的借鉴作用
关键词：竞争战略；战略实施；研究；泉州市II
Abstract
With the High-Speed Railway Times coming, road passenger transportation
especially for long-distance road passenger transportation has been affected severely,
particularly in the cities along the high-speed railway lines. Road transportation with
the parallel routes of high-speed railway also suffered a disaster. The amounts of road
tourists in Quanzhou city has decreased significantly after Fuzhou-Xiamen
high-speed railway line opened in 2010. With the high-speed train running frequently
and hanging more carriage, road transportation more than 200 kilometers was
shocked more seriously. The opening of Hefei-Fuzhou and Xiamen-Shenzhen
high-speed rail lines, the formation of national network of four vertical and four
horizontal high-speed railway, the diversity of internet and the travel way, and the
development of Midwest resulted in sharp falling in roads of tourists. The industries
of road passenger transportation are facing of some issues such as the realignment of
management, development and etc. This research will mainly study the competitive
strategy of Quanzhou Automobile Transport Company (QATC). Wish to help the
company to use their own advantages, scientific and rational competition strategies to
ensure the sustainable and rapid development when they are facing the opportunities
and challenges of the market.
Based on the analysis of competitive strategy theory, the internal and external
environment of QATC were also analyzed in detail. The five-force model, PEST
analysis, SWOT analysis and other analysis tools, were used to identify the
advantages and disadvantages of interior competition, to look for the opportunities
and challenges of an enterprise. Several competition strategies models of the
enterprise were obtained and selected. Finally, the competitive strategies of QATC
were confirmed as low-cost expending, optimization and integration of resources,
multiple development and multiple simultaneous under the maintaining core
competences. The competitive strategy and security of QATC were described.III
QATC is one of typical road transportation companies in Fujian province. Based
on the research of the competitive strategy, it is expected to take some references in
the development of road transportation enterprises in Fujian province.
Key words ： Competitive strategy, Strategy implementation, Research ，
QuanzhouV
目 录
第 1 章 绪论 .......1
1.1 研究的背景和意义 ........1
1.1.1 研究的背景 .1
1.1.2 研究的意义 .2
1.2 国内外研究综述 2
1.2.1 国外研究综述 .........2
1.2.2 国内研究综述 .........3
1.2.3 研究综述小结 .........3
1.3 研究的方法及主要内容 4
1.3.1 研究方法 .....4
1.3.2 研究的主要内容 .....4
1.4 主要创新点及必要补充说明 ....6
第 2 章 理论概述 ....7
2.1 战略管理概述 ....7
2.1.1 战略管理原则 .........7
2.1.2 战略管理要素 .........7
2.1.3 战略管理其他特性 .9
2.14 竞争战略管理 ..........9
2.2 相关竞争战略分析工具 ..........10
第 3 章 道路客运企业发展现状及市场环境竞争分析 .........13
3.1 道路客运企业及其特点 ..........13
3.1.1 道路客运企业及其业务类型 .......13
3.1.2 道路客运企业的特点 .......13
3.2 道路客运企业发展现状及存在问题 ..15
3.2.1 发展历程 ...15
3.2.2 发展现状 ...16
3.2.3 存在问题 ...16VI
3.3 道路客运市场环境分析 ..........18
3.3.1 宏观环境分析 .......18
3.3.2 行业环境分析 .......21
3.4 道路客运企业市场竞争力及其影响因素分析 ..........24
3.4.1 市场竞争力 ...........24
3.4.2 市场竞争影响因素 ...........24
3.4.3 提高市场竞争能力的意义 ...........27
第 4 章 泉州市汽车运输总公司的内部环境分析 .28
4.1 泉州市汽车运输总公司的概况 ..........28
4.2 组织结构分析 ..28
4.3 人力资源分析 ..30
4.3.1 人员结构 ....30
4.3.2 知识结构 ....31
4.4 运营状况分析 ..32
4.5 财务状况分析 ..36
4.5.1 财务主要指标 .......36
4.5.2 企业资金主要来源 ...........36
4.6 企业文化分析 ..37
4.7 核心竞争力分析 ..
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