2016 THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. We aim to better prepare brands for the future of retail. So for the fifth consecutive year, DigitasLBihas conducted a groundbreaking global survey into the emerging trends of multi-platform shopping across 15 countries. (They include: Australia, Belgium, China, Denmark, France, Germany, Hong Kong, India, Italy, the Netherlands, Singapore, Spain, Sweden, the United Kingdom and the USA.) The study reveals the latest technology trends and consumer habits that are transforming how, where, and why we buy. METHODOLOGY Sample size: 1,000 web users per country aged 18 –64 (quota method: gender, age, income or social profile, region). USAGE SMARTPHONES ARE INCREASINGLY IMPORTANT DURING ALL STAGES OF THE CUSTOMERJOURNEY. What devices do online shoppers own and how do they use them WHICH DEVICES DO ONLINE SHOPPERS USE Ownershipof mobile devicesisnowwidespreadacrossall countries USAGE SMARTPHONE 94% in 2016 73% in 2016 90% in 2016 75% in 2016 TABLETLAPTOP DESKTOP 29% in 2016 WEARABLE DEVICES What devices do you personally use 61% in 2016 CONNECTED TV 。。。。。。以上简介无排版格式，详细内容请下载查看