摘要

公司项目投资的主要目的是为了使公司在激烈的市场竞争中得到更好的生存

和发展,同时获得更好的经济效益,但与此同时,任何公司的项目投资都是效益

与风险并存的商业活动。因此,任何公司的项目投资,都需在充分了解公司现状

的基础做出,制定项目投资方案,实施战略控制,进行项目可行性分析,这些都

是公司的投资决策者作出正确判断的基础,这对公司的战略规划和生存发展起着

至关重要的作用。

深圳J集团股份有限公司主营业务是高端包装印刷产品和包装用材料的研宄

与生产,主要产品为高技术及高附加值的烟标产品、高端知名消费产品包装与相

关镭射印刷材料的各种镭射膜和镭射纸长。为了弥补深圳J彩印集团服份有限公司

现有业务单一的状况,更好地进军除烟包以外的纸品包装业务,提高公司的竞争

能力,使公司保持行业领头地位,公司计划将深圳包装项目进行投资建厂。本文

在对该公司背景、经营方向及投资项目的概述基础上,论述了项目投资的可行性

和优劣势,并进行了现阶段的市场分析和未来市场预测,进而形成了公司对深圳

包装项目的具体实施方案,同时拟定了在方案实施过程中有效进行风险控制的保

障措施,其中包括加强成本控制、人力资源开发和管理、完善财务制度、危机管

理等,最终依托深圳J彩印集团股份有限公司的销售渠道和管理体系,节省项目投

资,加快项目进度,并充分利用现有的车间和公用工程设施,无需征地,无需新

建厂房,确保该项目实施后能够为公司带来稳定的收益。

关键词:J彩印公司,项目投资,可行性分析,风险控制

A STUDY ON FEASIBILITY OF INVESTMENT PROJECT

OF SHENZHEN JINJIA GROUP LIMITED BY SHARE LTD

ABSTRACT

The main purpose of the company is investment projects in order to make tiie

company obtain better survival and development in the fierce market competition, and

get better economic benefit, but at the same time, any company project investment is

benefit and risk coexist commercial activities. Therefore, any of the company's

investment projects,are required to make on the basis of full understanding of the status

of the company, to develop the project investment plan, the implementation of the

strategy of control, the project feasibility analysis, these are the basis of the company's

investment decision makers to make the right judgments, which plays a vital role in the

swvival and developxnait of the company's strategic planning and.

J group of Shenzhen Limited by Share Ltdfs main business is production of

high-end printing and packaging materials, the main products are laser film of high-tech

and high value-added, high-end brands of cigarette packaging and packaging materials

and laser paper laser. In order to make up for the Shenzhen J Printing Group Co, the

company's existing business services in a single,better to smoke outside the package

paper packaging business, improve the company's competitive ability, enable the

company to maintain industry leading position, the company plans to invest and build

factories in Shenzhen packaging project. This paper based on the background of the

company, business and investment projects, discusses the feasibility and advantages and

disadvantages, and carried on the market analysis and forecast the future market at the

present stage,and the formation of the company of the specific implementation scheme

of Shenzhen packaging project, at the saxne time to protect the effective risk control

measures in the program implementation process, including the strengthening of cost

control, human resource development and management, improve the financial system,

crisis management, and ultimately rely on the Shenzhen J printing group Limited by

Share Ltd sales channel and management system, save the project investment,

accelerate the progress of the project, and make full use of the existing plant and public

works facilities, no land, no to ensure that the new plant, the implementation of the

project can bring stable income for the company.