Abstract�崳�
Postgraduate��:�燴hong�燳uehua�塖upervisor��:�燜eng�燪inchao�塖outheast�燯niversity�崳�
As�犉��爈isted�燾ompany,Zhongbei�爂roup�爄s�爋打e�爋f�爐he�燽iggest�燾ompanies�爄n�燡iangsu�崳�
transportatio打�爁ield.�燗fter��30�爕ears�爋f�燿evelopme打Zhongbei�爂roup�爃as�燽een�犉��爏pecialized�崳�
and�燿iversified�爄ntegrated�爂roup�爋f�燾ompanies�爓hich�爃as�爐he�爀xcellent�燼sset�爍uality��.�營ts�崳�
busine巧�爀xtended�牷��爐axi,car�爏ervice,real�爀state,electric�爌ower,�爐ourism,driving�爐raining�崳�
fields,�燼nd�爐ry�爐o�爄nvestment�爄n�爋ther�爀xploration.�崳�
With�爐he�燼dvent�爋f�犉�凸ew�爀ra�爋f�燽ig�燿ata�燽usiness,tiic�燿cvclopmc打t�爋f�爐he�營nternet�崳�
technology�燽ring�爄mlimited�燿evelopment�爌otential�爐o�爐he�爉odem�爀ra.At�爐he�爏ame�爐ime,化�爈ias�崳�
bring�爐he�爐hreaten�爐o�爐he�爐raditional�爏ervice�爄ndustry.�燭axi-hailing�燼pps�爃ave�燽een�崳�
capture�爐he�爉arket�爍uickly,�爐he�爏ervice�爋f�爌rivate�燾ar�爄mpacts�爋n�爐he�爐axi�爄ndustry�燿irectly.�崳�
虹化e�爁ace�爋f�爉ore�燾omplex�燼nd�燾ompetitive�爉arket,the�爉ost�爄mportant�爌roblem�爄s�爃ow�爐o�崳�
maintain�爐he�燾ore�燾ornpetitiveness.�燬o�爓e�爊eed�爐o�燿evelop�燼�爏trategy�爐o�燼dapt�爐o�爐he�爊ew�崳�
environment�燼nd�爐he�爎equirements�爋f�爐he�爊ew�爏ituation.�崳�
This�爐hesis�燿escribed�爐he�爊ew�爏ituation�燼nd�燴ho凸gbei�爂roup,s�爌ro村ems�燽y�爐he�爑se�爋f�崳�
PEST�燼nalysis��,�燾ompetitive�燼nalysis�燼nd�爋n-the-spot�爄nvestigation�爉ethod.�燜ollowed�燽y�爐he�崳�
use�爋f�燬WOT�燼nalysis,setting�燾ompany39;s�燿evelopment�爏trategy�爐o�燾lear�爐he�燿evelopment�崳�
direction,�爄ncluding�爐axi�爋peration,�爋rganization�爏tructure�爋ptimization,�爐he�燼utomotive�爏ervice�崳�
market�燿evelopment.�燗t�爈ast,�爐his�爌aper�燿efines�爌roblems�爐he�爂roup�爏hould�爌ay�燼ttention�爐o�爄n�崳�
the�爄mplementaticm�爋f�爐he�燿evelopment�爏trategy�燼nd�爀stablish�燾ontrol�爉odel�爀lection.�崳�
Enterprise39;s�爏trategic�爉anagement�爌ointed�爋ut�爐he�燿irection,�燽uilt�爐he�爁oundation�爋f�爐he�燾ore�崳�
competence.�營t�爃as�牴��爏trong�爌ractical�爏ignificance.�崳�
Keywords:�塏anjing�燴hongbei�爂roup;�燚evelopment�爏trategy��;�營nternal�燼nd�爀xternal�崳�
environment�燼nalysis;�燬WOT�崳�
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