Brief Recap 1. Promote consistent global brand image for vivo on digital platforms, and enhance vivo online influence, aiming at a global leading brand 2. Annual digital strategy and own media content planning 3. Annual big event/campaign planning 4. Guidelines and creative materials support for each market based on different development status PART01 PART04 Oversea Markets & TA Analysis 2018 CNY Campaign Planning PART02 PART05 Competitive Analysis About US PART03 PART06 Digital Marketing Strategy for Vivo Case Sharing Vivo Oversea Markets Overview Russia Morocco Taiwan Hong Kong India Myanmar Philippines Malaysia Pakistan Bangladesh Nepal Kenya Thailand Vietnam Lao Singapore Indonesia Sri Lanka Cambodia