VALASSIS C O U P O N INTELLIGENCE REPORT In?uencing consumers along the path to purchase Table of contents Executive summary .....................................................................3 Key trends in coupon use ..................................................................4-7 Overall use Frequency of use Use by media type Making purchase decisions ..................................................................8-9 At home: .................................................................................................10-14 Coupons and discounts influence product, brand and store selection Shopping list vs actual purchases What to buy VALASSIS C O U P O N Where to shop At the store: ............................................................................................15-17 In-store influence motivates consumers to deviate from their list In-store discounts and circulars INTELLIGENCE REPORT Mobile notifications Everywhere in-between: ........................................................................18-20 The expanded influence of coupons and discounts Use of mobile savings apps Impact of coupons from places close to work Influence of coupons on the way to the store After the purchase ...............................................................21-22 Post-purchase rewards Satisfied customers influence additional purchases Valassis generation age segmentation ? Millennial: Born 1982-1998 | Generation X: Born 1965-1981 | Baby Boomer: Born 1946 -1964