[移动频道五周年庆] 首先，我们先来思考三个问题—— 我们的音乐节有什么特点？ 要办的很大型吗？ 明星是不是重点？ NO! 从来不是！ 外面的世界 So，我们需要将眼光放远，放大—— 中国的音乐节 VS 我们的巴士音乐节 与音乐相关的不同玩法、形式 国内老牌音乐节——草莓音乐节 草莓舞台 爱舞台 影响·星球舞台 POGO舞台 Alienware-RELEASE 电子舞台 国内大型老牌音乐节——迷笛音乐节 唐舞台 战国舞台 明舞台 孩迷舞台 国内大型老牌音乐节——热波音乐节 大地舞台 天空舞台 国内大型老牌音乐节VS我们的巴士音乐节 多个主题舞台 时间较短、连续三天 巴士音乐节—— 一个舞台，四组明星，一个月 草莓音乐节 迷笛音乐节 热波音乐节 Strategy Part.1 品牌的本质不在于正面或负面报道有多少，而是要通过聚焦占据某一个品类的消费者心智。 定位之父 艾·里斯 此处输入备注文字 如2016年2月18日开盘在即 章节序言[文本推导] 开宗明义[文本推导] 当所有人都在裸奔的时候是该把衣服一件件穿回来的 时候了 此处输入备注文字 如2016年2月18日开盘在即 1 ALTERNATIVE We were one of the first energy companies in 1997 to acknowledge the threat of climate change, to call for action by governments, our industry and energy users, and to take action ourselves. Feature A Feature B our industry and energy users, and to take action ourselves. 2 ENTERPRISE We were one of the first energy companies. Sevice A We were one of the first energy companies. Sevice B We were one of the first energy companies. Sevice C 4 STRENGTH 3 SERVICE our industry and energy users, and to take action ourselves. We were one of the first energy companies in 1997 to acknowledge the threat of climate change, to call for action by governments, our industry and energy users, and to take action ourselves. Service A Service B our industry and energy users, and to take action ourselves. We were one of the first energy companies. Strength A We were one of the first energy companies. Strength B We were one of the first energy companies. Strength C 7 CONTACT XXX@XXX E-MAIL Tweeter:@XXXXXX IM +01 XXXXXXXXX FAX 5 DESIGN our industry and energy users, and to take action ourselves. PUBLIC We were one of the first energy companies in 1997 to acknowledge the threat of climate change, to call for action by governments, our industry and energy users, and to take action ourselves. PR CAMPAINGE PR our industry and energy users, and to take action ourselves. 6 VIEW Media Part.2 55% 45% WEB DAILY IM ONLINE OUTDOOR PR 44% INSIGHT 洞见 我们打算为这样一群目标客群量身订造 Colorful day 意外旅行概念互动行销 锁定核心消费人群 年轻新富上班族 24-32岁 学历中上，受教育程度良好 月收入约5000-8000 及时行乐、兴趣广泛 热衷网络（微信、领英、Tweet） 生活视野正在快速增长 租房/正在按揭 喜欢聚会、分享SHOPPING 消费频率高 单次消费金额低 热衷运动、公益、环保 普遍使用信用卡 时尚敏感度高