PARKAVENUECENTRAL KEPPEL LAND CHINA Pte Ltd Competition Design Park Avenue Central Keppel Land China TABLE OF CONTENTS Site AnALySiS And ProgrAmmAtiC StrAtegy developmenttrends targetUsergroups of f iCe tow er 40 42 44 45 46 47 49 51 55 8 9 10 11 innovative office tower towerorganisational Concept networkingPockets Program andUserrelationships towerf loortypes Lifestyle office typologies towerProgram Breakdown towerPlans ArChiteCtUrAL APProACh tower-SurroundingScale relationship massingApproach Program Breakdown masterPlan UrbanPlanningSite requirements SunkenCourtyard Public andVehicle traffic Pedestriantraffic SunshadingStudy-January 21 SunshadingStudy-June 21 12 14 15 16 17 19 21 22 23 24 25 towerCross Sections f ACAde f acade w indow-wall ratio f acade Concept f acade module f acade orientation interiorView f acade module Variability w indow (open)/wall (Solid) data elevations f acade VaryingQualities Sunshading SkylightdaylightingSystem Sustainability System Passive/Active Circle 56 58 59 61 62 63 64 66 67 68 70 71 72 73 retAiL PodiUm Lifestyle retail retail Program Breakdown office towerCommuterCirculationCycle 32 neighborhoodVisitorCirculationCycle Lifestlye green ProposedeventLocations retail Podium Plan-B2 retail Podium Plan-B1 retail Podium Plan-L1 retail Podium Plan-L2 26 29 30 33 34 35 36 37 38 39 CreditS 75 [7] SITE ANALYSIS ANd deVeLoPment trendS PROGRAMMATIC STRATEGY RESIDENTIAL AREA Small S cale R etail RESIDENTIAL AREA business dev The site of Park Avenue Central (PAC) is locatedalong Changde Lu, between Wud- ing and Kangding Lu, north of the Jing’an business district. directly adjacent to the Changping Lu metro line 7 station, the site is easily accessible by both private vehicle andpublic transportation. changping lu [metro line 7] site elopmen CITIC SWest ga te M Plaza 66Golden Eagle Mquar e changping lu [metro line 7] t all Shanghai C dining life style all The site is situatedin a primarily residen