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2023 Global Guide to Consumers
POST- PA NDEMIC, NEWRECESSION:2023 GLOBAL GUIDE TO CONSUMERS
TABLE OF CONTENTS
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EXECUTIVE SUMMARY
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FROM SCROLLING TO SCRUTINY: WHY SHOPPERS ARE INCREASINGLY SELECTIVE
- THE LASTING IMPACTS OF THE PANDEMIC
- THE NEW IMPACTS OF INFLATION
- THE APPEAL OF THE STORE BRAND14 OMNICHANNEL EXCELLENCE REQUIRED: WHY SHOPPERS RELY ON DIGITAL EVERYWHERE
- THE 2023 SHOPPING JOURNEY
- THE GROWTH OF DIGITAL SCREENS
- THE IMPORTANCE OF PRODUCT CONTENT18 ABOUT SALSIFY19 METHODOLOGY
EXECUTIVE SUMMARY
During the pandemic, consumers grew accustomed to the convenience of online shopping and same-day delivery
— even while facing limited product availability. Today, as prices rise, their service expectations remain the same, but
they’re coupled with new scrutiny for the value of brand-name products.
At the same time, corporate budgets are also under scrutiny. It’s no longer enough to make product information
available and compelling. Instead, brands and retailers must engage shoppers from discovery through purchase to
win sales and customer loyalty — all while maintaining a sustainable pro?t.
It’s a crucial time to demonstrate prod。。。以下略