# 以下为纯文本简介，不带文件格式；详细内容请下载文档查看；
2022 Hainan
Travel Retail
Market
Whitepaper
A Powerhouse of the New Retail
July 2022
By KPMG China and The Moodie Davitt Report0 Foreword
It is our pleasure to present the second edition of our Hainan Travel Retail Whitepaper,
discussing the challenges and opportunities for Hainan as it plays a role in reshaping retail
business models in China.
In light of ongoing travel restrictions due to the COVID-19 pandemic, many Chinese
travellers and consumers are focusing on Hainan as their attention has shifted to the
domestic market. Further, many market players are seeing Hainan as a sustainable travel
retail market thanks to its healthy growth. 10 offshore duty-free shops in Hainan made
outstanding contributions to annual sales exceeding CNY60 billion in 2021, achieving 84%
YOY growth. The first China International Consumer Products Expo May 2021 turned out
to be the largest high-end consumer products exhibitions in the Asia Pacific region.
Hainan stands apart from other overseas travel retail destinations because of a series of
innovative institutional measures improving the business environment. In 2021, more and
more brands established their presence in Hainan. The ong。。。以下略