MBA学位论文
作者：刘凯莉
基于 IPD模式的 HC公司新产品开发流程优化研究
基于IPD模式的HC公司新产品开发流程优化研究
中文摘要
随着“中国制造 2025”到来，中国制造业所处市场变成全球化市场，市场
需求量增大，同时市场竞争激烈程度也在上升。企业想要获得市场机会，想在如
此激烈的市场中生存，只有持续不断的推出市场需求或客户期待的产品。新产品
开发是企业生产新产品的源泉，因此，企业想要可持续发展，必须将新产品开发
管理放在核心地位，通过新产品开发管理进行创新、优化改进产品，然而新产品
开发管理的关键就是新产品开发流程。
基于以上研究背景，本文以 HC公司为研究对象，对相关理论进行梳理的基
础上，针对其新产品开发流程展开研究。首先，介绍公司、组织结构及新产品开
发流程现状。通过公司内部访谈，对新产品开发流程中的问题进行梳理分析，存
在的问题主要是项目失败率高、客户需求不清楚、立项评审形式化、职责任务混
乱、部门墙、沟通效率低。其次，利用 5Whys分析法寻找问题产生的根因，主
要原因是：新产品开发立项阶段，缺失需求分析、无产品定位、信息传递不通畅；
工程试样阶段，技术管理标准低，不稳定；设计验证阶段，无清晰的开发计划，
项目任务没有分解；试量产阶段，技术开发和产品开发没有分离。然后，基于流
程管理、流程优化理论与 IPD模式，分别对新产品开发流程的立项评估进行优化
设计，建立需求管理流程和立项评审委员会；工程验证阶段引入 QFD工具实现
客户需求落地；设计验证阶段增加项目等级的确定、利用 WBS分解项目任务；
试量产阶段提出技术开发与产品开发分离，将技术开发平台作为实现产品开发的
工具库来支撑产品实现。最后，制定优化设计的实施步骤，为确保优化方案有效
实施，从公司领导层支持、专项培训、建立合理的项目绩效管理、信息技术等方
面提出具体保障措施。
通过对 HC公司新产品开发流程优化设计，不仅提升了 HC公司新产品开发
项目的成功率，减少研发资源的浪费、使其能够在有限的资源下选择投资最有价
值的项目，而且技术开发和产品开发分离能够有效缩短产品研发周期，使得企业
获得更好的可持续发展。
关键词：IPD，新产品开发，流程优化，方案设计，保障措施
I
MBA学位论文
作者：刘凯莉
基于 IPD模式的 HC公司新产品开发流程优化研究
OPTIMIZATION OF NEW PRODUCT
DEVELOPMENT PROCESS OF HC CO.,LTD BASED ON
IPD
Abstract
With the arrival of "Made in China 2025", China's manufacturing industry is
facing a global market with increasing market demand and fierce competition. In
order to obtain market opportunities and survive in such a fierce market, enterprises
can only continuously launch products that are in market demand or expected by
customers. New productdevelopment management is the sourceof enterprise
production of newproducts. Therefore, for sustainable development,enterprises
must put new product development management in the core position, through which
they can innovate, optimize and improve the products. Further, the key of new product
development management is the new product development process.
Based on the above research background and review of concerned theories, This
paper takes HC Co.,Ltd as the research object to carry out research on the new
product development process. Firstly, explore the current status of the company,
organizational structure and new product development process. Through internal
interviews of the company, sort out and analyze the problems in the process of new
product development. The existing problems mainly included high project failure rate,
unclear customer demand, pointless project approval review, confused responsibilities
and tasks, department walls and ineffective communication. Secondly, use 5Whys
analysis method to find the root cause of the problem. The main reasons are as
follows: In the project approval stage of new product development(Drop), there is
lack of demand analysis, no product positioning and poor information transmission; In
the engineering verification stage (EVT), the technical management standard is lower
than required standard and always changing. In the design verification stage (DVT),
there is no clear development plan and no breakdown of project tasks; In pilot
production stage(PVT), there is no separation between technology development and
product development. Thirdly, Implement corresponding optimization measures for
II
MBA学位论文
作者：刘凯莉
基于 IPD模式的 HC公司新产品开发流程优化研究
each stage based on process management, process optimization theory and IPD mode.
In Drop,optimize the design ofproject approval evaluation ofnew product
development, establish requirements managementprocess, and establish project
approvalreviewcommittee.InEVT,introduceQFDtooltorealizethe
implementation of customer requirements; In DVT, classify and validate project levels
and decomposethe project tasks byWBS; In PVT,separate the technology
development and product development, and use the technology development platform
as the tool to support the product realization.Finally, formulate the implementation
steps of the optimization measures. In order to ensure the effective implementation of
the optimization program, specific guarantee measures are put forward from the
company's leadership support, special training, establishment of reasonable project
performance management, information technology and other aspects.
The optimization of new product development process of HC company, not only
improves the success rate of the HC company's new product development projects,
but also reduce the waste of development resources, helping it choice the most
valuable investment projects under the limited resources. Besides, the separation of
technology development and product development can effectively shorten the product
development cycle, which makes the better sustainable development of enterprises.
Key Words: IPD, New Product Development, Process Optimization, Schematic
Design, Supporting Measures
III