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学位论文作者签名：
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2021年 12月 6日
2021年 12月 6日
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学位论文作者签名：
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2021年 12月 6日
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摘要
摘要
随着国家对教育行业的重视，越来越多的企业家将重心转向教育培训。2021年
5月份国家提出“双减”政策，在这一背景下，培训行业在管理及绩效评价体制不够
完善的基础上，对其发展的规范性提出更高的要求。双减政策对培训机构做了明确
的规定：减少课外的辅导，并且对校外培训机构的审批、运营、培训类别等进行监
管，保证机构的规范性。因此，亟需一套科学的绩效管理评价体系来提升教育机构
的管理能力，促进机构的规范性发展、长远性发展。
论文以 D教育机构为研究对象，应用平衡计分卡的研究方法，将从财务维度、
客户维度、内部管理维度、以及员工学习与成长等多个维度进行分析。首先，根据 D
教育机构的总体战略目标，进行目标分解，并绘制出战略地图；其次，根据平衡计
分卡的四个维度来最终确定关键绩效指标，并建立评价指标体系；最后，通过专家
评分的方法，将关键绩效指标进行权重分配。得出结论： D教育机构面临的问题主
要是财务分配不合理，会员及家长满意度降低，缺乏合理的绩效评价体系，员工流
动性大，缺乏凝聚力。结合其目前发展状况，提出可行性的建议与改善措施。
关键词绩效；绩效管理；绩效评价；平衡计分卡；教育机构
I

Abstract
Abstract
With the country's emphasis on the education industry, more and more entrepreneurs
are turning their focus to education and training. In May 2021, the state put forward the
"double reduction" policy. In this context, the training industry in the management and
performance evaluation system is not perfect on the basis of its development of the
normative requirements. The double reduction policy makes clear provisions for training
institutions: reduce after-school tutoring, and supervise the approval, operation and
training categories of out-of-school training institutions to ensure the standardization of
institutions. Therefore, it is urgent to set up a scientific performance management
evaluation system to improve the management ability of educational institutions, and
promote the normative development and the development of institutions for a long term.
Based on the research object of D educational institutions, the paper will analyze the
research method of balanced scorecard from the financial dimension, customer dimension,
internal management dimension, and employee learning and growth. First, according to
the overall strategic objectives of D educational institutions, the goal is decomposed and
the strategic map is drawn; Second, the key performance indicators are determined
according to the four dimensions of the balanced scorecard, and the evaluation index
system is established, and the key performance indicators are assigned by expert scoring.
It is concluded that the problems faced by D educational institutions are unreasonable
financial distribution, lower satisfaction of members and parents, lack of reasonable
performance evaluation system, large mobility of employees, lack of cohesion. In the light
of its current development, the feasibility of the proposal and improvement measures.
Key words Performance; Performance management; Performance evaluation; Balanced
scorecard; Educational institutions
III
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