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2022年酒店品牌50强报告PDF

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Hotels 50 2022 The annual report on the most valuable and strongest hotel brands June 2022 Contents. About Brand Finance 3 7 Foreword Executive Summary 8 Brand Value & Brand Strength Analysis 10 Brand Value Ranking 15 Brand Spotlights 17 Hilton 18 Matt Schuyler, Chief Brand Officer, Hilton NH Hotels 21 25 NH Hotels Taj Puneet Chhatwal, Manag ing Director & CEO, Indian Hotels Company Limited (IHCL) Methodology 27 34 Our Services ? 2022 All rights reserved. Brand Finance Plc. Brand Finance Hotels 50 2022 brandirectoryhotels 2 About Brand Finance. Brand Finance is the world's leading brand valuation consultancy. We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and ?nance'. For 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually. We offer a unique combination of expertise Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. We pride ourselves on technical credibility Brand Finance is a chartered accountancy ?rm regulated by the Institute of Chartered Accountants in Englan 。。。以下略