Video Trends Report: Q2 2022 The More Things Change, the More They Stay the Same ? 2022 Xperi Inc.  Introduction Contents Viewership Update “The Bundle” 3 4 In today’s media landscape, consumers are faced with an unprecedented amount of choice. Echoing trends from previous years, as the number of available video services increases, content discovery remains a top pain point for consumers. AVOD/FAST 5 Local Content 6 Another pain point? Consumers’ wallets. Consumer Spending Update Churn 7 Before the proliferation of internet video, ads were core to the traditional television business model and thus ad tolerance was a regular part of consuming video. With the introduction of premium networks and over-the-top video came increased consumer willingness to pay for ad-free content. 8 TVOD 9 Theatrical Releases Ad Tolerance 10 11 That trend may be changing again. With so many video services and free content o?erings available, more consumers are admittedly ad-tolerant, representing a paradigm shift echoing past trends. Connected Devices Smart TVs 12 13 14 15 16 17 In this dynamic environment and saturated market where viewers are more inclined to tolerate advertising, more services may consider o?ering lower priced, free or ad-sponsored content to help consumers manage their costs. OOH Video Content Discovery Voice Technology Conclusion/Methodology TiVo Q2 2022 Video Trends Report | 2 ? 2022 Xperi Inc.  Overall Viewership Dips Slig 。。。以下略