The Most Relevant Brands of 202202 Table of Contents Prophet Brand Relevance Index ? prophet/relevantbrands-2022 Contents 03 04 05 13 19 32 35 Preface Introduction Relevance Insights Top 10 Brands Methodology Contact Us03 Preface Prophet Brand Relevance Index ? prophet/relevantbrands-2022 Relevance is The seventh annual Prophet Brand Relevance Index? proves how quickly brands can gain and lose favor—and how consumers can experience them in entirely new ways. As we sifted through our research this year, a new pattern of relevance emerged: the top brands are finding success in the “new normal” by connecting with us as humans. Some appeal more directly to the head by helping us solve problems. Others speak more to the heart, brightening our days and making us feel special. And an elite group of relentlessly relevant all-stars do both, finding ways to get closer to their customers by delivering experiences that make their lives easier and bring joy. a Moving Target04 Introduction Prophet Brand Relevance Index ? prophet/relevantbrands-2022 What We Love and Need Most Right Now People are finding new ways to experience brand