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2022年中国消费者洞察PDF

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更新时间:2022/11/26(发布于福建)

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2022 Global Consumer Insights Survey China report Charting new paths to sustainable growth in the next retail evolution1 2022 Global Consumer Insights Survey China report Contents Foreword 2 5 The big picture: macroeconomic factors underpinning the development of consumer market Four pillars of change that are transforming the market and their business implications 11 Pillar I: Consumer behaviour shifts are crystalising Pillar II: Refocus on brand values that matter Pillar III: New supply chain reality altering spending patterns Pillar IV: Consumer metaverse and store transformation Conclusion and recommendations About the survey 12 21 25 31 36 39 39 40 40 Contact us Acknowledgements References2 2022 Global Consumer Insights Survey China report Foreword Charting new paths to sustainable growth amid current market uncertainties has never been more important. In the wake of COVID-19 resurgence in many cities in China, we are witnessing new waves of disruption, at a much faster pace, that challenge our traditional assumptions about the core drivers of demand: price, quality and convenience. Despite the early day success of China’s efforts in reining in the virus sprea