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Statistics and Application统计学与应用, 2022, 11(3), 537-550 Published Online June 2022 in Hans. http://www.hanspub/journal/sa https://doi/10.12677/sa.2022.113057 我国宠物食品消费状况的统计调查研究 薛瑞婵,罗新雨,朱蕾,黄菲飞 北方工业大学理学院统计系,北京 收稿日期:2022年5月24日;录用日期:2022年6月15日;发布日期:2022年6月27日 摘要 我国猫狗宠物食品行业正处于快速发展阶段,市场潜力巨大。本调查首先利用描述性统计方法对我国猫 狗宠物食品购买状况进行了分析,接着从消费者的心理与行为因素出发进行了因子分析,根据其购买行 为、产品价格及消费态度特点,通过多重对应分析将消费者市场为细分为三类:稳定型顾客,不定型顾 客与挑剔型顾客。然后我们进一步通过多重对应分析、方差分析从人文及偏好方面研究了三类顾客的特 点,最终根据相关结论为我国猫狗宠物食品企业提出了切实可行的建议,以推动市场蓬勃发展。 关键词 猫狗宠物食品,消费者市场分析 A Statistical Investigation on Pet Food Consumption in China Ruichan Xue, Xinyu Luo, Lei Zhu, Feifei Huang Department of Statistics, School of Science, North China University of Technology, Beijing Received: May 24th, 2022; accepted: Jun. 15th, 2022; published: Jun. 27th, 2022 Abstract China’s cat and dog pet food industry is in the stage of rapid development, huge market potential. This survey first uses the method of descriptive statistics to analyze dog and cat pet food buying conditions, and then starting from the psychological and behavior factors of consumers in the fac- tor analysis, according to its purchase behavior, product prices and consumer attit