2022 Recruiting Trends: Employer Branding & Candidate ExperienceTable of Contents Introduction 3 9 Sourcing & Outreach Employer Branding/EVP 12 Pain Points with Candidates Remote Work 16 23 24 28 33 35 41 43 Recruitment Marketing Candidate Experience (CX) Anticipated Challenges Creating a Recruitment Marketing Strategy About Our Respondents How Gem Can Help 2022 Recruiting Trends: Employer Branding & Candidate Experience 2Introduction Gem recently ran a survey of more than 500 talent acquisition professionals to better understand priorities, pain points, and goals as recruiting teams head into 2022. If there was one broad narrative that echoed throughout the responses, it was this: it’s a candidate’s market; top talent is interviewing at a handful of companies at once and considering their options; and recruiting teams—no matter the size of the company they’re hiring for—are struggling to compete against simultaneous offers. “We can’t compete on compensation” and “we can’t compete on benefits like fully-remote work” came up over and over again. It’s a tough climate, to say the least. B