2022 US Consumer trends reportFrom the CEO Jeremy King Attest W hether you want to ?nd inspiration for your next marketing campaign, understand how to better reach your target consumers, or get a steer on NPD for 2022, our consumer trends report has the insights you need. And we get evidence that our shopping and working habits have been permanently changed by the pandemic (you can dig into the data yourselves in our interactive dashboard). In terms of opportunities, we explore where di?erent demographics are planning to spend their money, what they’re doing with leisure time, and the shape of their lives as we head into 2022. Finally, we know it’s not all about the US, so we’ve thrown in a case study with unicorn buy-now-pay- later brand Klarna looking at how they’ve mastered global expansion by getting an understanding of consumers in new markets. Last year’s consumer trends report was carried out in September 2020, before the start of the COVID-19 vaccination programme and centered around pandemic behaviour. This time around, we look at how Americans* are feeling now that 59% of the population are fully vaccinated and COVID restrictions have bee