民为国基，谷为民命。粮食事关国运民生，粮食安全是国家安全的重要基础。YL 粮食集团公司是河南省的大型国有粮食企业，主要从事粮食仓储、粮食购销和粮油深加 工等业务，承担着河南省地方储备粮存储、优质粮油供应、食品安全服务的任务，是河 南省粮食收购、市场供给、稳定粮价和确保国家粮食安全的主要力量。经过几年的快速 发展，集团公司出现了政策性补贴收入降低、产品结构单一、同质化竞争等问题，企业 发展面临严峻的挑战。如何制定适应新形势发展的企业发展战略，发挥优势，补齐短板 是YL粮食集团公司亟待解决的重要问题。 本文以“YL粮食集团公司发展战略研究”为题展开研究，首先在文献研究的基础 上对国内外在战略管理理论、粮食产业及其发展战略相关领域的研究成果进行梳理；其 次运用战略管理分析工具PEST分析和五力模型，对YL粮食集团公司的经营环境进行 分析；再次，运用SWOT分析法剖析公司的优势、劣势、机会和威胁，提出YL粮食集 团公司粮食产业发展战略、实施途径;然后，对YL粮食集团公司发展战略实施的保障 系统和战略控制进行探讨;最后，对研究进行总结和展望。 研究结果表明，YL粮食集团公司在粮食仓储资产，粮油贸易经营方面具有明显的 优势，但存在同质化竞争，加工能力较弱的劣势。国家发展粮食核心区的战略，公司所 处的区位优势为公司发展粮食产业经济提供了良好的机遇，但外资粮食企业进入中国市 场、国内其它粮食购销经营企业的竞争也给公司带来了极大的威胁。为YL粮食集团公 司的可持续发展，集团实施聚焦粮食主业，规模化发展，内涵式增长，集约化发展，外 延式扩张，推动产业经营与资本运作双轮驱动、一二三产业融合发展，打造现代农业、 仓储物流、粮油深加工和金融四大业务板块，成为农业模式创新者、好粮油产品供应者， 把YL粮食集团公司建设成中国粮食行业领先的综合性粮食集团公司。 关键词：粮食企业；发展战略；多元化；战略实施 II Abstract Peoplearethefoundationofthenation,andthegrainisthesoulofthepeople.Food matterstothepeople'slivelihood,andfoodsecurityisanimportantbasisofnationalsecurity. YLGrainGroupCo.,Ltd.isalargestate-ownedgrainenterpriseinHenanProvince.,mainly engagedingrainstorage,grainpurchaseandsales,anddeepprocessingofgrainandoiland manyotherbusiness,takingplacesinHenanprovincegrainstorage,andqualityservicesto thesupplyofgrainandoil,andfoodsafetytask,it’sthemainforceforsupplyingmarket, purchasinggrain,stabilizingfoodpricesandensuringnationalfoodsecurity.Afterseveral yearsofrapiddevelopment,theGrouphasencounteredproblemssuchasreducedincome frompolicysubsidy,singleproductstructure,andhomogeneouscompetition.Thedevelopment oftheenterpriseisfacingseverechallenges.Howtoformulateanenterprisedevelopment strategythatadaptstothedevelopmentofthenewsituation,giveplaytoadvantages,and makeupfortheshortcomingsisanimportantissuethatYLGrainGroupCorporationneedsto solveurgently. Thisarticlestartswiththestudyof"YLGrainGroupCorporationDevelopmentStrategy Research".First,onthebasisofliteratureresearch,thedomesticandforeignresearch achievementinstrategicmanagementtheory,grainindustryanditsrelatedfieldsof developmentstrategyaresortedout.Second,thestrategicmanagementanalysisisused.Using thePESTanalysisandthefive-forcemodelanalyzesthebusinessenvironmentofYLGrain GroupCorporation;third,SWOTanalysisisusedtoanalyzethecompany'sstrengths, weaknesses,opportunitiesandthreats,andtoputforwardtheYLGrainGroup'sdevelopment strategyforthegrainindustryandimplementationapproach.Then,thepaperdiscussesthe guaranteesystemandstrategiccontroloftheimplementationofthedevelopmentstrategyof theGrainGroupCorporation.Finally,theresearchissummarizedandprospected. TheresearchresultsshowthatYLGrainGroupCorporationhasobviousadvantagesin grainstorageassetsandgrainandoiltradeandoperations,butithasthedisadvantagesof homogeneouscompetitionandweakprocessingcapacity.Thenationalstrategyofdeveloping thegraincoreareaandthegeographicaladvantageofthecompanyprovideagood opportunityforthecompanytodevelopthegrainindustryeconomy,butthecompetitionof III foreign-fundedgrainenterprisesenteringtheChinesemarketandotherdomesticgrain purchasingandsellingenterprisesalsobringsagreatthreattothecompany.Forthe sustainabledevelopmentofYLGrainGroupCorporation,theGroupimplementationofthe focusonthemaingrainindustry,large-scaledevelopment,connotativegrowth,intensive development,andextensionalexpansion,promotingthedual-wheeldriveofindustrial operationsandcapitaloperations,andtheintegrationanddevelopmentofone,two,andthree industries.Createfourmajorbusinesssectorsofmodernagriculture,warehousingand logistics,deepprocessingofgrainandoilseeds,andfinancialinnovations.Aimtobecomean innovatorofagriculturalmodelandsupplierofgoodgrainandoilproducts.TrytoBuildYL GrainGroupCorporationintoaleadingcomprehensivegraingroupcompanyinChina'sgrain industry. Keywords:grainenterprises;Developmentstrategy;Diversification;Strategyimplementation 目录 摘要...................................................................................................................I Abstract............................................................................................................................II 1绪论............................................................................................................................1 1.1研究背景............................................................................................................1 1.2研究意义............................................................................................................2 1.3国内外研究现状................................................................................................2 1.3.1战略研究.....................................................................................................................2 1.3.2粮食企业战略研究.....................................................................................................4 1.4研究思路和研究方法........................................................................................6 1.4.1研究思路....................................................................................................6 1.4.2研究方法....................................................................................................6 1.5论文研究框架....................................................................................................7 2概念界定与相关基础理论..................................................................................8 2.1粮食与粮食企业...............................................................................................8 2.1.1粮食的内涵.................................................................................................8 2.1.2粮食企业及其特点......................................................................................8 2.2发展战略管理过程与特征................................................................................9 2.2.1发展战略管理过程......................................................................................9 2.2.2发展战略的基本特征.................................................................................10 2.3战略分析方法..................................................................................................10 2.3.1PEST分析法.............................................................................................10 2.3.2波特五力模型分析....................................................................................11 2.3.3SWOT分析法...........................................................................................12 3YL粮食集团公司外部发展环境分析...........................................................14 3.1宏观环境分析..................................................................................................14 3.1.1政治与法律环境分析.................................................................................14 3.1.2经济环境分析...........................................................................................15 3.1.3社会文化环境分析....................................................................................17 3.1.4技术环境分析...........................................................................................17 V 3.2行业环境分析..................................................................................................19 3