I 摘要 改革开放以来，国家经济和社会进入高速发展期。近三十年来，建筑业已成 为国民经济的支柱产业，作为建筑总承包商，在促进经济、社会发展方面发挥了 重要作用。在新的经济形势下，西部大开发、长江经济带建设、京津冀协同发展、 振兴东北老工业基地、港珠澳大湾区和成渝双核城市经济圈建设等国家战略在不 断推出，这些国家战略的推动为固定资产投资、基础设施建设提供了有力的支撑， 而新的城市化进程和“一带一路”、经济全球化也为中国建筑业的发展带来了重 大历史机遇。 本文以四川华西集团为研究对象，运用战略管理理论和相关的分析工具，对 四川华西集团的发展战略进行了分析。首先，对企业战略管理相关领域国内外研 究现状、分析方法和工具等进行了阐述；接着对华西集团的发展战略现状以及战 略的重新定位进行了分析；在此基础上应用相关理论和方法，基于外部环境和企 业自身内部资源条件对华西集团的发展战略进行了优化和制定；最后，重点对华 西集团发展战略实施的保障措施中的重要因子企业文化进行了剖析研究。本文以 战略管理理论为基础，分析了新形势下华西集团发展战略、企业文化方面存在的 问题，希望能为国有大中型建筑总承包企业的战略管理提供一些实际指导。 关键词：战略管理、外部环境、内部环境、保障措施、企业文化 ABSTRACT II ABSTRACT Since the reform and opening up, the people's enthusiasm for work has been greatly encouraged, and the country's social and economic aspects have developed rapidly. In recent 30 years, construction industry has become the pillar industry of national economy. As a construction contractor, construction companies have played an important role in promoting development. Under the new economic situation, national strategies such as the Yangtze River economic belt, the coordinated development of Beijing Tianjin Hebei region and the Hong Kong Zhuhai Macao Bay area are constantly launched. The promotion of these national strategies has provided strong support for the international construction market, infrastructure and infrastructure construction, and the new urbanization process has also brought great opportunities for the development of China's construction industry. This thesis takes Sichuan Huaxi Group as the research object, uses strategic management theory and related analysis tools to analyze the strategic management and corporate culture of Sichuan Huaxi Group. First of all, the enterprise strategic management, corporate culture, related research status at home and abroad, analysis methods and tools are described; then, the development strategy of Huaxi Group, the status quo of corporate culture and the correlation between the two are analyzed; on this basis, the development strategy of Huaxi Group is optimized and formulated based on corporate culture by applying relevant theories and methods After that, it puts forward the safeguard measures for the implementation of the development strategy of Huaxi Group. Based on the theory of strategic management, this paper analyzes the problems existing in the development strategy of Huaxi Group under the new situation, hoping to provide some practical guidance for the strategic management of large and medium-sized state-owned construction enterprises. Keywords: strategic management，external environment，internal environment， safeguard measures，corporate culture 目录 III 目 录 第一章 绪论 .................................................................................................................... 1 1.1 研究背景 ........................................................................................................... 1 1.2 国内外研究现状 ............................................................................................... 3 1.2.1国外研究现状 ......................................................................................... 3 1.2.2 国内研究现状 ........................................................................................ 3 1.3 研究目的及意义 ............................................................................................... 4 1.4 研究方法 ........................................................................................................... 4 1.5 研究内容 ........................................................................................................... 5 第二章 相关理论及分析方法 ........................................................................................ 6 2.1 企业战略管理基本理论 ................................................................................... 6 2.1.1 战略管理的内涵 .................................................................................... 6 2.1.2 战略管理的思维 .................................................................................... 7 2.1.3 企业战略管理的过程 ............................................................................ 8 2.1.4 企业战略、文化与组织结构的关系 .................................................... 9 2.1.5 建筑施工企业战略管理 ....................................................................... 11 2.2. 企业发展战略中的保障措施的内涵与意义 ................................................. 11 2.3研究企业战略管理的主要工具和方法 .......................................................... 12 2.3.1 PEST分析法 ......................................................................................... 12 2.3.2 企业五力模型分析法 .......................................................................... 13 2.3.3 SWOT分析法 ....................................................................................... 14 第三章 四川华西集团的发展战略诊断 ...................................................................... 16 3.1 华西集团基本信息及发展历程 ..................................................................... 16 3.2 华西集团战略管理的现状分析 ..................................................................... 18 3.2.1 华西集团战略管理现状调查 .............................................................. 18 3.3华西集团战略管理存在的问题 ...................................................................... 36 第四章 华西集团发展战略再制定 .............................................................................. 38 4.1 华西集团的宏观环境分析 ............................................................................. 38 4.1.1 政治法律环境 ...................................................................................... 38 4.1.2 经济环境 .............................................................................................. 39 4.1.3 社会环境 .............................................................................................. 41 目录 IV 4.1.4 技术环境 .............................................................................................. 42 4.2 行业竞争环境分析 ......................................................................................... 43 4.2.1 直接竞争者的竞争能力 ...................................................................... 43 4.2.2 潜在进入者的能力 .............................................................................. 43 4.2.3 供应商的议价能力 .............................................................................. 44 4.2.4 购买者的议价能力 .............................................................................. 44 4.2.5 替代品的替代能力 .............................................................................. 45 4.3 华西集团企业SWOT矩阵评估 .................................................................... 45 4.4 华西集团发展战略制定 ................................................................................. 46 4.4.1 华西集团发展战略规划 ...................................................................... 46 4.4.2 设计公司发展战略的总思路 .............................................................. 47 4.4.3 华西集团发展战略选择 ...................................................................... 47 4.4.4 华西集团发展战略目标 ...................................................................... 48 第五章 华西集团战略实施保障措施-----企业文化研究剖析 ................................... 49 5.1 华西集团战略实施保障措施概述 ................................................................. 49