I 摘要 时代在不断的发展与变革，国际市场经济环境发生巨大变化，国内市场竞争日 益激烈，国内绝大多数企业立足新时代发展背景，纷纷对企业的生产经营与管理进 行优化以及升级，结合风城油田作业区在跨越式发展中的生产管理与文化建设现 状，对企业文化建设课题进行深入的分析及研究。 企业文化建设，正常情况下分成三个步骤予以实施，包括企业文化问诊、文化 设计、文化落地。首先，通过对企业文化建设所存在的内外环境进行分析、调查问 卷或者面对面交谈等多种不同的形式，掌握相关的数据信息以及资料，利用归纳总 结、规范分析等方法，对该企业文化建设中的理念文化、制度文化、行为文化、物 质文化四个方面进行问诊。 其次在以上研究基础上得出目前风城油田作业区企业文化建设这四个方面存 在问题。一是理念文化建设存在企业文化精神宣贯不充分，企业使命与愿景不明确。 二是制度文化建设存在缺乏有效的归纳以及总结，无法形成可执行可操作的制度 体系。执行的过程中，没有与员工工作方法有机统一。 三是物质文化建设存在建 设内容单一，没有形成风城特色、企业宣传途径单一的问题。四是行为文化建设上 存在上下级沟通不畅通，文化活动缺少吸引力的问题。 之后进行综合性分析以及判断，对企业发展的理念、制度建设、行为、物质四 个方面予以设计以及规划，满足企业发展的实际需求，建设符合员工现实需求的企 业文化，并能够有序推进。最后，为保障企业文化及时落地，不断促进企业发展， 在具体的研究过程中，重点从凝聚力、培训学习等4个方面，给出合理的解决方案 与措施，保障企业文化落地，并对企业文化进行不断的优化以及提炼，使落地效果 更加突出，更加明显，对企业的实际发展给以巨大的推动。 关键词：企业文化；企业文化建设；文化设计 Abstract II Abstract With the continuous development and reform of the times, great changes have taken place in the international market economic environment, and the domestic market competition is becoming increasingly fierce. Based on the development background of the new era, the vast majority of domestic enterprises have optimized and upgraded their production, operation and management. Combined with the status quo of production management and cultural construction in the leap forward development of Fengcheng oilfield, this paper puts forward some suggestions on the construction of enterprise culture in depth analysis and research. Under normal circumstances, the construction of corporate culture is divided into three steps, including corporate culture consultation, cultural design and cultural landing. First of all, through the analysis of the internal and external environment of corporate culture construction, questionnaire or face-to-face conversation and other different forms, master the relevant data and information, and use the methods of inductive summary and normative analysis to inquire into the four aspects of the corporate culture construction, namely, ideological culture, system culture, behavior culture and material culture. Secondly, on the basis of the above research, it is concluded that there are four problems in the construction of enterprise culture in Fengcheng oilfield operation area. The first is that the corporate culture spirit is not fully publicized and implemented, and the enterprise mission and vision are not clear. Second, there is a lack of effective induction and summary in the construction of institutional culture, which can not form an executable and operable system. In the process of implementation, there is no organic unity with the working methods of employees. Third, there are some problems in the construction of material culture, such as the single construction content, the lack of Fengcheng characteristics and the single way of enterprise publicity. Fourthly, there are some problems in the construction of behavior culture, such as the poor communication between the superior and the subordinate, and the lack of attraction of cultural activities. Lastly, after comprehensive analysis and judgment, the concept of enterprise development, system construction, behavior, material four aspects of design and planning, to meet the actual needs of enterprise development, building enterprise culture in line Abstract III with the actual needs of employees, and can be orderly promoted. Finally, in order to ensure the timely implementation of corporate culture and constantly promote the development of enterprises, in the specific research process, we focus on four aspects, such as cohesion, training and learning, to give reasonable solutions and measures to ensure the landing of corporate culture, and constantly optimize and refine the corporate culture, so as to make the landing effect more prominent and more obvious, and give great significance to the actual development of the enterprise Big push. Key Words: Corporate culture; Enterprise corporate culture; Corporate culture design 目 录 IV 目 录 第1章 绪论 .................................................................................................................... 1 1.1 研究背景及意义 ................................................................................................ 1 1.1.1 研究背景 .................................................................................................. 1 1.1.2 研究意义 .................................................................................................. 2 1.2国内外研究现状 ................................................................................................. 2 1.2.1 国外企业文化的研究综述 ...................................................................... 3 1.2.2 国内企业文化的研究综述 ...................................................................... 5 1.3研究思路与框架 ................................................................................................. 6 1.3.1 研究思路 .................................................................................................. 6 1.3.2 研究框架 .................................................................................................. 7 1.4 研究内容与方法 ................................................................................................ 9 1.4.1 研究内容 .................................................................................................. 9 1.4.2研究方法 ................................................................................................... 9 第2章 企业文化建设相关理论概述 .......................................................................... 11 2.1 企业文化内涵及层次 ...................................................................................... 11 2.1.1 企业文化内涵 ........................................................................................ 11 2.1.2 企业文化层次 ........................................................................................ 11 2.2 企业文化建设内涵及步骤 .............................................................................. 12 2.2.1企业文化建设概念 ................................................................................. 12 2.2.2企业文化建设步骤 ................................................................................. 13 第3章 风城油田作业区企业文化建设现状 .............................................................. 16 3.1 风城油田作业区基本概况 .............................................................................. 16 3.2 风城油田作业区企业文化建设环境分析 ...................................................... 16 3.2.1 风城油田作业区企业文化建设内部环境分析 .................................... 16 3.2.2 风城油田作业区企业文化建设外部环境分析 .................................... 17 3.3 风城油田作业区企业文化建设的现状 .......................................................... 18 3.3.1风城油田作业区企业文化建设问卷设计 ............................................. 18 3.3.2风城油田作业区企业文化建设问卷调查结果分析 ............................. 19 3.4风城油田作业区企业文化建设存在的问题 ................................................... 21 3.4.1风城油田作业区理念文化建设存在的问题 ......................................... 22 目 录 V 3.4.2风城油田作业区制度文化建设存在的问题 ......................................... 22 3.4.3风城油田作业区物质文化建设存在的问题 .........................................