文本描述
由于全球主要经济体的经济长时间停滞不前,消费者消费能力进一步萎缩, 在消费增长成为拉动 GDP(国民生产总值)的主要方式背景下,移动通讯终端 手机作为现代主要消费电子产品的竞争越来越趋于激烈,苹果、三星、华为、小 米、OPPO、vivo 等移通讯终端厂商均加足马力,使出浑身解数,以降低自己的 各项成本,提高产品的盈利能力,强化产品的特色和功能,希望吸引更多的消费 者,提高 ASP(平均销售价格)和扩大市场份额。 在此大背景之下,笔者拟对 X 公司摄像头模组供应商选择与管理策略进行 深入的研究,从而完善和发展 X 公司的摄像头模组供应商选择与管理体系,提 高摄像头模组采购的效率和效益。值得一提的是 X 公司将企业文化融入管理思 想理念,是中西方管理理念的融合的先行者之一。 本文首先阐述了研究背景及意义,并回顾了国际和国内学者对供应商选择与 管理相关研究,然后介绍了供应商选择与管理、供应商分级、供应商考核评价、 双赢伙伴关系概念及理论,通过 PEST 以及五力模型分析了整个摄像头模组行业 竞争趋势。 其次,通过 PDCA 循环模型,重新建构 X 公司摄像头模组供应商选择与管 理流程。通过科学化管理评核机制与 X 公司现有企业文化结合的方案弥补现有 制度机制部分缺陷和漏洞。结合国内外先进管理理念如胡建波教授的七步法和 AHP层次分析法等方法对X公司摄像头模组进行重新分级和订单份额重新分配, 从而使 X 公司在摄像头模组供应商选择与管理中获得更多的竞争优势。 最后,本文通过对 X 公司摄像头模组供应商选择与管理评价结果分析,总 结了 X 公司供应商选择与管理的经验和应关注的事项。提高全球化供应商策略, 提升海外工厂供应商比率,加强海外工厂供应商管理人员本地化以及外籍供应商 管理人员专业技能培训,以获得海外市场竞争优势。参考国内外先进管理经验以 及理念,不断完善自身供应商选择与管理流程、制度以及组织架构等,不断引入 新供应商,增强供应商之间竞争活力。 关键词:供应商选择与管理 供应商分级 供应商考核 企业文化X 公司摄像头模组供应商选择与管理研究 2 Abstract As the world's major economies stagnated for a long period of time, the ability of the world's consumers further atrophy, in consumption growth has become a GDP (gross domestic product), under the main way of mobile communication terminal mobile phone as the main consumption of modern electronic products increasingly fierce competition, apple, samsung, huawei, millet, OPPO, foot flat in vivo and other mobile phone manufacturers, work hard, to reduce their own costs, improve the profitability of products, strengthen the function of the product and the characteristic, attract more consumers, Increase market share andASP (average selling price). In this context, the author intends to conduct an in-depth study on the supplier selection and management strategy of camera module of X company, so as to improve and develop the supplier selection and management system of camera module of X company and improve the efficiency and benefits of camera module procurement. It is worth mentioning that X company is one of the pioneers in the integration of western and Chinese management concepts by integrating corporate culture into management ideas. This article first elaborated the research background and significance, and reviews the domestic and international scholars to supplier selection and management of related research, and then introduces the supplier selection and management, supplier classification, supplier evaluation, a win-win partnership concept and theory, through the PEST and five model analysis the camera module industry competition trend. Secondly, through the PDCA cycle model, the supplier selection and management process of camera module of X company was reconstructed. Through the scientific management evaluation mechanism and the existing corporate culture of X company, some deficiencies and loopholes of the existing system mechanism are made up. In combination with domestic and foreign advanced management concepts such as the seven-step method and AHP analytic hierarchy process (AHP) proposed by professor hu jianbo, the camera modules of X company were reclassified and the order shares were redistributed, so that X company could gain more competitive advantages in the selection and management of camera module suppliers. Finally, through the analysis of the results of supplier selection and management evaluation of camera module of X company, this paper summarizes the experience of supplier selection and management of X company and the matters that should be paid attention to. Improve the global supplier strategy, improve the ratio of overseas factory suppliers, strengthen the localization of overseas factory supplier management personnel and the professional skills training of foreign supplier management personnel, so as to gain the competitive advantage in the overseas market. By referring to domestic and foreign advanced management experience and ideas, we constantly improve our own supplier selection and management process, system and organizational structure, introduce new suppliers, and enhance the competitiveness of suppliers. Key Words: Supplier Selection and Management Supplier Grading Supplier Assessment Corporate Culture1 目录 1 绪论..................................................................................................................................................1 1.1 研究背景、意义和目的.......................................................................................................1 1.1.1 研究背景...................................................................................................................1 1.1.2 研究意义...................................................................................................................1 1.1.3 研究目的...................................................................................................................3 1.2 研究思路与研究方法...........................................................................................................3 1.2.1 研究思路...................................................................................................................3 1.2.2 研究方法...................................................................................................................3 1.3 本文框架...............................................................................................................................4 2 国内外研究评述与理论基础..........................................................................................................5 2.1 供应商选择与管理...............................................................................................................5 2.1.1 国外对供应商选择与管理的研究.......................................................................... 5 2.1.2 国内对供应商选择与管理的研究.......................................................................... 6 2.2 供应商分级制度...................................................................................................................7 2.2.1 国外关于供应商分级制度的研究.......................................................................... 7 2.2.2 国内关于供应商分级制度的研究.......................................................................... 9 2.3 双赢伙伴关系.....................................................................................................................12 2.3.1 国外关于双赢伙伴关系的研究............................................................................ 12 2.3.2 国内关于双赢伙伴关系的研究............................................................................ 13 2.4 文献评述与理论基础.........................................................................................................14 2.4.1 文献述评.................................................................................................................14 2.4.2 理论基础.................................................................................................................14 3 X 公司摄像头模组供现状及问题分析.........................................................................................15 3.1 X 公司背景介绍.................................................................................................................15 3.1.1 X 公司手机摄像头供应商行业分