长期以来我国经济发展主要依靠“先污染，后治理”的传统模式，在有限的 环境和资源倒逼机制下，制造型企业为环境责任的主要承担者，企业“绿色化” 被认为是解决环境、资源和经济矛盾的重要手段，绿色转型为下一轮经济增长的 前提。本研究从企业绿色转型的概念介绍入手，分析梳理关于企业绿色转型的相 关文献，并结合政府环境规制理论、市场引导理论、内生增长理论、推-拉-锚定 模型等相关管理学理论，从制造型企业的实际情况出发，分析影响制造型企业绿 色转型意愿的推力因素、拉力因素和锚定力因素以及它们的测量维度，同时探究 了企业绿色转型意愿对企业绿色转型行为的影响，锚定力在推力和拉力在企业绿 色转型意愿中的调节作用以及企业环境责任在企业绿色转型意愿与绿色转型行 为中的调节作用，通过推-拉-锚定模型和意愿行为理论构建制造型企业绿色转型 行为的概念模型。利用数据处理软件对收集的问卷数据采取信度和效度分析，确 定数据的稳定性和有效性，并利用结构方程模型方法检验企业绿色转型有关假 说。 结构方程模型实证分析结果发现，环境规制和市场压力构成的推力因素对企 业绿色转型意愿没有显著作用，感知有用性和感知易用性组成的拉力因素对企业 绿色转型意愿有显著积极效果，高额转型成本和缺少转型经验组成的锚定力对企 业绿色转型意愿有着显著负向影响。锚定力在推力和企业绿色转型意愿的关系间 起着消极调节效果。制造型企业绿色转型行为实施有赖于其绿色转型意愿；同时， 企业环境责任在企业绿色转型意愿和行为的关系中没有显著调节作用。在企业特 征方面，企业规模越大，企业绿色转型行为比例也随之增大；国有制企业实施绿 色转型比例高于外资企业，高于民营企业；企业绿色转型行为在企业年龄上不存 在差异。基于此提出促使企业实施绿色转型行为的意见和建议，培养企业环保认 知，加强企业绿色转型意愿；强化政府环境政策，优化绿色性补贴；提升企业绿 色技术研发能力；制定差异化政策，促使企业实施绿色转型行为。 关键词：制造型企业；绿色转型；推-拉-锚定模型；结构方程模型 制造型企业绿色转型行为影响机制研究 II Abstract Thelong-termofChina'seconomydevelopmentmainlyreliedonthetraditional "pollutionfirst,thengovernance"economicgrowthmodel.Underthelimited environmentandresources,manufacturingenterprisesareresponsibleforthe environmentalproblem."Greeneconomy"isconsideredtobeanimportantmeansto resolveenvironmental,resourceandeconomiccontradictions,andmanufacturing greentransformationistheprerequisitefortheneweconomicgrowth.Thisstudy startedwiththeintroductionoftheconceptofenterprisegreentransformation,it analyzedtherelevantliteratureonenterprisegreentransformation,andcombined relevantmanagementtheoriessuchasgovernmentenvironmentalregulationtheory, marketguidancetheory,endogenousgrowththeory,push-pull-mooringmodel.Based ontheactualsituationofmanufacturingenterprises,themeasurementdimensionsof thepushfactor,pullfactorandmooringfactorthataffectmanufacturingenterprises' greentransformationintentionsareanalyzed.Atthesametime,theinfluenceof enterprisegreentransformationintentionsongreentransformationbehavioris explored.Onthebasisofthepush-pull-mooringmodelandtheintention-behavior theory,themoderatingeffectofmooringfactoronthepushorpullfactorinthe enterprise'sgreentransformationintentionandthemoderatingeffectofcorporate environmentalresponsibilityintheenterprise'sgreentransformationintentionand greentransformationbehaviorhasbeenstudiedandthemanufacturingenterprise greentransformationbehaviormodelhasbeenbuilt.Thereliablityandvalidityofdata wasanalyzedandthestructuralequationmodelwasusedtotestthehypothesisabout enterprisegreentransformation. Theresultsfoundthatthepushfactorsconstitutedbyenvironmentalregulation andmarketpressurehavenosignificanteffectontheenterprise'sgreentransformation intention.Thepullfactorcomposedofperceivedusefulnessandeaseofusehasa significantpositiveeffectontheenterprise'sgreentransformationintention.The mooringfactorformedbyhightransformationcostsandthelackoftransformation experiencehasasignificantnegativeimpactontheenterprise'sgreentransformation 江苏大学硕士学位论文 III intention.Themooringfactorexertsanegativeadjustmenteffectontherelationship betweenpushfactorandtheenterprise'sgreentransformation.Theimplementationof greentransformationbehaviorsofmanufacturingenterprisesdependsontheir intentiontogreentransformation;atthesametime,enterpriseenvironmental responsibilityhasnosignificantmoderatingeffectontherelationshipbetweengreen transformationintentionandbehaviorofenterprises.Intermsofenterprise characteristics,withtheexpansionofthescaleofenterprises,theproportionof implementinggreentransformationofenterpriseshasalsoincreased;theproportionof greentransformationimplementedbystate-ownedenterprisesishigherthanthatof foreign-fundedenterprisesandhigherthanthatofprivateenterprises.Thispaperput forwardopinionsandsuggestionstoencourageenterprisestoimplementgreen transformationbehaviorsbasedontheresults,suchas,cultivatingenterprise environmentalawarenesstostrengthenenterprises’willingnesstogreen transformation;strengtheninggovernmentenvironmentalcontrolandoptimizing greenincentivesubsidies;enhancingenterprises'greentechnologyinnovation capabilities;formulatingdifferentiatedpoliciestoencouragedifferententerpriseto implementgreentransformationbehaviors. Keywords:Manufacturingenterprises;Greentransformation;Push-pull-mooring model;Structuralequationmodel 制造型企业绿色转型行为影响机制研究 IV 目录 第一章绪论..................................................................................................................1 1.1研究背景.........................................................................................................1 1.2研究目的与研究意义.....................................................................................2 1.2.1研究目的..............................................................................................2 1.2.2研究意义..............................................................................................2 1.3企业绿色转型文献综述.................................................................................4 1.3.1制造型企业绿色转型行为定义...........................................................4 1.3.2制造型企业绿色转型行为研究现状..................................................5 1.3.3企业绿色转型文献评述......................................................................7 1.4研究内容、方法与技术路线.........................................................................8 1.4.1研究内容..............................................................................................8 1.4.2研究方法..............................................................................................9 1.4.3技术路线图........................................................................................10 1.5研究创新点...................................................................................................11 第二章理论基础........................................................................................................13 2.1政府环境规制理论.......................................................................................13 2.2市场引导理论................................................................................................14 2.3内生增长理论...............................................................................................14 2.4推-拉-锚定模型...........................................................................................15 2.4.1推-拉-锚定模型概念.........................................................................15 2.4.2推-拉-锚定模型在转移行为方面的应用........................................16 第三章企业绿色转型行为的理论模型与假说........................................................19 3.1企业绿色转型行为假设的提出...................................................................19 3.1.1推力因素与绿色转型意愿................................................................19 3.1.2拉力因素与绿色转型意愿................................................................20 3.1.3锚定力因素与绿色转型意愿............................................................21 3.1.4锚定力在推力和拉力对企业绿色转型意愿关系中的调节作用....22 3.1.5绿色转型意愿与绿色转型行为........................................................23 3.1.6