随着传媒业的产业化和市场化步伐不断加快，竞争环境越来越激烈，不少电视台 都通过制度改革，建立起相对规范和完善的现代化企业制度，主要表现为产权明晰、 权责明确、政企分开、科学管理。在媒介产业化背景下，培育电视媒体核心竞争力的 重要性凸显，媒介的核心竞争力其实就是人才的竞争，凭借的就是媒介团队的独特能 力，但企业人力资源管理工作的不完善，导致员工满意度不高，工作积极性下降，使 其在构建企业竞争力的道路上步履维艰。我们通过调查发现，很多融媒体新闻从业人 员对当下考核标准、福利薪酬、管理关系、领导能力、工作弹性等因素的满意程度都 在发生着变化。 本文针对HRTS融媒体新闻中心进行实例研究，运用深度访谈、调查问卷等研究 方法，分析其现有员工满意度不高的原因，主要包括薪酬结构不尽公平、绩效考核体 制缺乏科学性、荣誉激励作用的局限性和培训体制的不足、企业文化单一等方面。通 过运用激励理论知识，深入探讨上述问题产生的原因，结合实际，提出了调整薪酬福 利制度、合理进行绩效考核、完善职务晋升机制、建立和谐的上下级沟通机制、规范 培训机制等等一系列方式，提升员工满意度，增强团队凝聚力，借以应对激烈的媒体 竞争环境。 关键词：电视媒体；员工满意度；激励机制；提升策略 II Abstract With the accelerating pace of industrialization and marketization of the media industry, the competitive environment is becoming more and more intense. Many TV stations have established a relatively standardized and perfect modern enterprise system with clear property rights, clear rights and responsibilities, separation of government and enterprises, and scientific management through restructuring. In the context of media industrialization, the importance of cultivating the core competitiveness of television media is highlighted, and the core competitiveness of the media is actually the competition of talent, relying on the unique ability of the media team. However, the imperfection of human resource management, the low satisfaction of employees and the decline of work enthusiasm make it difficult to build the competitiveness of enterprises. We found that many journalists' satisfaction with the current assessment criteria, welfare pay, management relations, leadership, job flexibility and other factors are changing. This paper takes HRTS Financial Media News Center as an example to study the reasons for its low employee satisfaction by means of in-depth interviews and questionnaires, mainly including the inequitable salary structure, the lack of scientific performance appraisal system, the limited role of honor incentives, the lack of training system, and corporate culture. Then, with the help of incentive theory and knowledge, this paper probes into the causes of the above-mentioned problems and puts forward a series of ways to improve the staff by adjusting the salary and welfare system, carrying out performance appraisal reasonably, improving the promotion mechanism, establishing a harmonious communication mechanism between superiors and subordinates, standardizing the training mechanism and so on. Job satisfaction, enhance team cohesion, in order to cope with the fierce media competition environment. Key words: TV media; employee satisfaction; incentive mechanism; promotion strategy III 目 录 第一章 绪论....................................................................................................................- 1 - 1.1 研究背景....................................................................................................................- 1 - 1.2 研究目的及意义........................................................................................................- 1 - 1.2.1 研究目的.........................................................................................................- 1 - 1.2.2 研究意义.........................................................................................................- 2 - 1.3 研究内容和结构安排................................................................................................- 2 - 1.4 研究方法和思路........................................................................................................- 3 - 1.4.1 研究方法.........................................................................................................- 3 - 1.4.2 研究思路.........................................................................................................- 3 - 第二章 相关概念及理论综述........................................................................................- 5 - 2.1 员工满意度的基本概念及理论基础........................................................................- 5 - 2.1.1 员工满意度的基本概念.................................................................................- 5 - 2.1.2 员工满意度的理论基础.................................................................................- 7 - 2.2 员工满意度的测量....................................................................................................- 8 - 2.2.1 员工满意度的测量方法.................................................................................- 8 - 2.2.2 测量工具.........................................................................................................- 9 - 2.3 融媒体的基本概念及发展趋势................................................................................- 9 - 2.3.1 融媒体的基本概念.........................................................................................- 9 - 2.3.2 融媒体的发展趋势.......................................................................................- 10 - 第三章 HRTS融媒体新闻中心基本情况.....................................................................- 12 - 3.1 融媒体新闻中心概况..............................................................................................- 12 - 3.1.1 融媒体新闻中心组织结构...........................................................................- 12 - 3.1.2 融媒体新闻中心员工数量和结构组成情况...............................................- 13 - 3.2 融媒体新闻中心人力资源激励现状......................................................................- 16 - 3.3 本章小结..................................................................................................................- 17 - 第四章 HRTS融媒体新闻中心员工满意度概况.........................................................- 18 - 4.1 深度访谈..................................................................................................................- 18 - 4.1.1 访谈过程.......................................................................................................- 18 - 4.1.2 访谈结果.......................................................................................................- 19 - 4.2 问卷调查..................................................................................................................- 20 - 4.3 问卷的信效度检验..................................................................................................- 21 - IV 4.4 问卷调查数据分析..................................................................................................- 21 - 4.4.1 工作本身方面的分析...................................................................................- 24 - 4.4.2 工作回报方面的分析...................................................................................- 26 - 4.4.3 工作环境方面的分析...................................................................................- 27 - 4.4.4 管理关系方面的分析...................................................................................- 29 - 4.4.5 制度文化方面的分析...................................................................................- 30 - 4.5 员工满意度调查结果总结......................................................................................- 31 - 4.6 融媒体新闻中心员工满意度偏低的原因分析......................................................- 32 - 4.6.1 薪酬福利制度不够完善透明.......................................................................- 32 - 4.6.2 绩效考评机制亟待完善...............................................................................- 33 - 4.6.3 奖励和培训机制亟待完