随着互联网的快速发展和急剧扩张，互联网+企业间的竞争越演越烈，企业 经营者们越来越意识到，市场竞争实质是人力资源的竞争，招聘在企业人力资源 管理中的重要性逐渐提高。要长期保持发展活力，企业需要吸收大量的年轻人才 作为补充，做好企业的人才储备。直接面向高校的校园招聘可以为企业招聘到优 秀的毕业生人才，是补充企业人才的重要方式。 H公司作为一家一线城市的互联网+教育企业，校园招聘工作开展五年来， 每次招聘效果均不能达到公司的预期目标。H公司处在快速发展的阶段，人才的 需求越来越大，要满足公司未来做大做强的发展目标，如何招聘到更多合适的人 才是H公司目前亟待解决的问题。 本文主要是以H公司校园招聘的实际情况为研究对象。作者对H公司校园招 聘开展跟踪与调查，进行数据收集与分析，结合人岗匹配理论、成就动机理论、 人才评测理论和胜任力模型，解构H公司校园招聘在人才招募和才人甄选等工作 中目前存在的问题，分析其问题的产生原因，为H公司校园招聘工作提出优化建 议。 关键词：校园招聘，应届毕业生，人岗匹配，胜任力模型，人才甄选。 V TABLEOFCONTENTS Chapter1Introduction.....................................................................................................................1 1.1Researchbackground,researchsignificanceandresearchpurpose.............................1 1.1.1Researchbackground..............................................................................................1 1.1.2Researchsignificance...............................................................................................2 1.1.3Researchpurpose.....................................................................................................3 1.2Researchmethodsandresearchcontents.........................................................................3 1.2.1Researchmethods.....................................................................................................3 1.2.2Researchcontents.....................................................................................................4 Chapter2Literaturereview.............................................................................................................7 2.1Basicconceptsofcampusrecruitment..............................................................................7 2.1.1Definitionofcampusrecruitment...........................................................................7 2.1.2Characteristicsofcampusrecruitment..................................................................8 2.2Theoriesrelatedtocampusrecruitment.........................................................................11 2.2.1People-postmatchingtheory...............................................................................11 2.2.2Achievementmotivationtheory............................................................................13 2.2.3Talentassessmenttheory.......................................................................................14 2.2.4Competencymodel.................................................................................................17 2.3Areviewofdomesticandinternationalresearchoncampusrecruitment..................18 2.4Literaturecomments.........................................................................................................20 Chapter3CurrentsituationandproblemsofcampusrecruitmentinHcompany.................23 3.1IntroductionofHcompany..............................................................................................23 3.1.1ProfileofHcompany.............................................................................................23 3.1.2OrganizationstructureofHcompany.................................................................25 3.1.3CultureofHcompany...........................................................................................28 3.1.4HumanresourcestatusofHcompany.................................................................28 3.1.5CurrentsituationofHcompany'scampusrecruitment....................................30 3.2CampusrecruitmentquestionnairesurveyandinterviewofHcompany..................32 3.2.1Thebackgroundanddesignofthequestionnaire...............................................32 3.2.2Resultsandanalysisofquestionnairesurvey......................................................33 3.2.3Interviewresultsandanalysis...............................................................................36 3.3Hcompany'scampusrecruitmentproblems..................................................................37 3.3.1Problemsofthecompany......................................................................................37 3.3.2Problemsofuniversities.........................................................................................41 3.3.3Problemsofgraduates...........................................................................................41 3.4Chaptersummary.............................................................................................................42 Chapter4ThecausesofcampusrecruitmentproblemsofHcompany....................................44 4.1Thecausesintheaspectofcompany...............................................................................44 4.2Thecausesintheaspectofuniversities...........................................................................50 4.3Thecausesintheaspectofgraduates.............................................................................51 4.4Chaptersummary.............................................................................................................52 Chapter5OptimizationsuggestionsforHcompany'scampusrecruitment............................53 5.1Outlineofoptimizationsuggestions................................................................................53 VI 5.2Optimizationsuggestionsforcompany...........................................................................54 5.3Optimizationsuggestionsforcampus.............................................................................58 5.4Optimizationsuggestionsforgraduates..........................................................................59 5.5Chaptersummary.............................................................................................................60 Chapter6Conclusionandrevelation............................................................................................61 References........................................................................................................................................64 Appendix..........................................................................................................................................66 VII 目录 第1章绪论.....................................................................................................................................1 1.1研究背景与研究意义及目的.............................................................................................1 1.1.1研究背景.................................................................................................................1 1.1.2研究意义.................................................................................................................2 1.1.3研究目的.................................................................................................................3 1.2研究方法与研究内容..........................................................................................................3 1.2.1研究方法.................................................................................................................3 1.2.2研究内容.................................................................................................................4 第2章文献综述.............................................................................................................................7 2.1校园招聘的基本概念..........................................................................................................7 2.1.1校园招聘的定义........................................................................................................7 2.1.2校园招聘的特点...........