随着全球经济的不断发展，制造业需要不断更新自己的新产品来维持企业的 竞争力，让企业在未来的时间里能够持续盈利。并且新产品开发过程质量的管理 是保证新产品质量的关键手段，新产品开发过程质量的提升能够持续为顾客提供 满意的产品，有利于提高顾客的忠诚度。因此，新产品开发过程质量的提升很好 地契合美的集团“产品领先”的战略。 美的微波炉公司主要生产微波炉、蒸汽箱、电烤箱、嵌入式等家电产品，拥 有近20年产品自主开发的历史。本文以美的微波炉公司为样本企业，以其新产 品开发过程质量为研究对象，基于质量管理理论、工具和方法，结合问卷调查和 实地调研、文献分析所获数据展开研究。首先，通过问卷调查和量产失败案例的 总结与分析，发现和梳理出该公司新产品开发过程四阶段中存在的主要质量管理 问题。其次，运用质量管理理论，探究导致上述问题的成因，研究发现：企划阶 段在于缺少严谨的企划评审流程和明确的质量目标；方案设计阶段则存在设计风 险评审有效性不足、失败案例缺少系统性闭环的管理要求、可制造性评审制度不 完善；制造导入阶段则由于试制试产过程管理混乱、产品问题点闭环有效性差； 量产阶段主要是在于缺失质量控制移交制度、缺少全方位变更评审流程。再次， 根据前述分析结果，制定出针对性的提升策略，具体措施包括：企划阶段增加立 项评审及设立品质目标，方案设计阶段建立完善的设计评审制度和失败案例沉淀 管理要求，制造导入阶段制定严格的准入准出和问题点闭环规则，量产阶段完善 技术移交标准和变更评审流程等。最后，针对上述提升策略的实施步骤与预估效 果提出了具体措施，并为策略有效执行提供了保障措施。 美的微波炉公司是中国制造型企业的一个缩影，在整个制造型企业当中有较 强的代表性。期望本文研究成果能为该公司新产品开发过程质量的提升有所裨 益，也能为其他制造业企业提供借鉴和参考价值。 关键词：制造型企业，新产品开发，过程质量，质量管理，提升策略 MBA学位论文 作者：赖春林 美的微波炉公司新产品开发过程质量提升策略研究 II IMPROVEMENT STRATEGY OF NEW PRODUCT DEVELOPMENT PROCESS QUALITY IN MMOC Abstract With the rapid development of global economy, manufacturers are forced to constantly renew their products in order to remain competitive and keep making profits in the future. During the four phrases in the new product development process, businesses have to face many difficulties to overcome in order to provide customers with satisfactory products and enhance customers’ loyalty. Midea Microwave Oven Company (MMOC) is a typical manufacturer with twenty-year-old history of new products development such as microwave ovens, steam ovens, electric ovens, imbedded ovens and so on. And it’s facing to severe challenges on new product development. In this thesis, we focus on the process quality improvement strategy for MMOC’s new product development corresponding to its “Product Leads” Business Strategy. Firstly, on the basis of the first-hand data by the questionnaire survey and indepth interview in MMOC, we find the main problems in the quality management during the four phases in product development process. Secondly, based on the theory and tools of quality management, we explore the reasons why new product development process quality fails to meet expectation in MMOC. The reasons may be the following as: 1. Lack of rigorous plan evaluating and clear quality target in the planning phase; 2. Insufficient risk assessment in design phase; 3. Chaotic management in pre-pilot and pilot phases; 4. Lack of quality control transferring system and thorough process for change review in mass production phase.Thirdly,we put forward the corresponding improvement strategy during the different four phrases for MMOC, such as increasing the R&D project evaluating, set clearer objectives, redesign more complete system, setting up more sticker regulations, building a closed loop in pre-pilot, completing the quality control transferring standard and so on.Finally, we provide the implementation and supporting measures for the improvement strategy for MMOC. MMOC is a typical example enterprise in China’s manufacturing industry. We MBA学位论文 作者：赖春林 美的微波炉公司新产品开发过程质量提升策略研究 III hope this thesis can be not only beneficial for MMOC’s on its improvement on the new product development process quality, but also offer some reference to the new product development process quality for other manufacturers. Keywords: Manufacturer, New Product Development, Process Quality,Quality Management, Improvement Strategy MBA学位论文 作者：赖春林 美的微波炉公司新产品开发过程质量提升策略研究 IV 目 录 中文摘要 .................................................................................................... I Abstract ...................................................................................................... II 第一章 绪论 .............................................. 1 1 .1 研究背景与意义 ............................................................................................ 1 1.1.1 研究背景 .................................................................................................. 1 1.1.2 研究意义 .................................................................................................. 3 1.2 研究方法及思路 ............................................................................................. 4 1.2.1 研究方法 .................................................................................................. 4 1.2.2 研究内容 .................................................................................................. 4 1.2.3 研究思路 .................................................................................................. 5 第二章 相关理论基础与文献综述 ............................ 7 2.1 新产品开发相关理论 ..................................................................................... 7 2.1.1 新产品开发的定义 .................................................................................. 7 2.1.2 新产品开发过程 ...................................................................................... 7 2.2 质量相关理论 ................................................................................................. 8 2.2.1 质量的定义 .............................................................................................. 8 2.2.2 质量管理理论 .......................................................................................... 9 2.2.3 新产品开发过程质量的定义 ................................................................ 10 2.3 新产品开发过程质量管理工具 ................................................................... 10 2.3.1 潜在失效模式与后果分析（FMEA） ................................................ 10 2.3.2 产品先期质量策划（APQP） ............................................................. 11 2.4 国内外相关文献 ........................................................................................... 12 第三章 美的微波炉公司新产品开发过程质量现状分析 .................... 15 3.1 公司简介 ....................................................................................................... 15 3.1.1 美的集团简介 ........................................................................................ 15 3.1.2 美的微波炉公司简介 ............................................................................ 15 3.1.3 美的微波炉公司组织架构 .................................................................... 15 3.1.4 新产品开发管控流程 ............................................................................ 17 MBA学位论文 作者：赖春林 美的微波炉公司新产品开发过程质量提升策略研究 V 3.1.5 美的微波炉公司新产品开发过程质量管理要求 ................................ 19 3.2 美的微波炉公司新产品开发过程质量现状调查与分析 ........................... 20 3.2.1 新产品首量产失败反映出的开发过程不同阶段的主要问题 ............ 20 3.2.2 问卷调查结果分析 ................................................................................ 25 3.3 美的微波炉公司新产品开发过程质量管理问题总结及成因分析 ........... 28 3.3.1企划阶段具体问题及成因分析 ............................................................. 28 3.3.2方案设计阶段具体问题及成因分析 ..................................................... 29 3.3.3制造导入阶段具体问题及成因分析 ..................................................... 31 3