由于钢结构建筑具有绿色!环保!高效!低碳以及突出的抗震性能等众所 周知的优势,该行业近年来在我国其它发达地区得到了快速发展伴随国家西 部大开发战略举措的进一步落实与推进,甘青宁地区对钢结构类产品的市场需 求也日益扩大 本文以商业计划书为基本体例,分析了我国钢结构行业发展的概况和趋势, 通过对我国钢结构产业总体发展态势及甘青宁地区钢结构产品市场需求与行业 竞争分析,指出在本地创建钢结构产业化基地的必要性,在此背景下,对该项 目的优劣势!战略定位!竞争策略进行了分析,提出创建A公司钢结构产业化 基地的总体规划,并从选址!场地!设备技术方案!生产组织与劳动力配置! 物资供应!资金筹措等方面进行了具体阐述,通过对项目运行预测和财务评估, 进一步阐明项目的投资价值 关键词:钢结构产业化项目商业计划书ProjectBusinessProPosalof100,000ton/PeryearoutPut constructionsteelstructureindustrialization ABSTRACT Inrecentyears,foritswell一knownadvantageProPertyofgreen,environmentProteetion, higheffieient,lowearbonandProminentearthquakeresistalltbehavior,steelstrueturehasbeen widelyandraPidlyadoPtedinthefieldofeonstructioninthedeveloPedregionsofourcountry. WithPromotionandcariylngonthedeveloP一the一west一strategymeasure,themarketing demandingfortheProduetsofeonstruetionsteelstructurehasbeenmoreandmoreexPandedin areaofGansuProvinee,QinghaiProvinceandtheNingxiaHuiAutonomousRegion.(G一Q-N Region) FollowingthebasiePattemofProjeetBusinessProPosal,atfirst,thePaPersummarizethe generalsituationanddireetthedeveloPtendencyofthefieldofeonstructionsteelstructureinour eountry.ThroughtheseizeofthetotaldeveloPmenttrendoftheeonstruetionsteelstrueture industrializationandtheanalysisofthemarketingdemandingoftheProductsofeonstruetion steelstructureandtheenterpriseeomPetitioninthefieldinG一Q一NRegion,theautllorshow elearlytheneeessityinestablishtheeonstructionsteelstruetureindustrializationbaseinloeal area.Then,inthisease,theauthoranalysistheSWOT(Strengths,Weaknesses,OPPortunities, andThreats),strategiePositioning,eomPetitivestrategyoftheProjeet.Afterwardstheauthor PresentsthemasterPlanoftheeonstructionsteelstruetureindustrializationbaseoftheA ComPany.TheauthoralsoexPlainsPoundthesiteseleetion,area,teehniealsolutionof equiPment,ProduetionorganizationandIaboreolloeate,suPPlyofrawmaterial,andfundraising indetail.Finally,throughtheforeeastoftheoPerationoftheProjectandthefinaneeassessment, theauthorexPoundstheinvestmentvalueoftheProject. Keywords:eonstructionsteelstrueture:industrialization;ProjeetbusinessProPosal 公目录 中文摘要............................#工 ABSTRACT..........................................工工 第一章引言........................1 1.1项目背景...........................1 1.2项目管理团队..........................................1 1.3年产十万吨建筑钢结构产业化项目建设构想................2 第二章中国钢结构产业分析..........................4 2.1中国钢结构产业现状............,.................4 2.2钢结构产品技术特点与应用前景..........................5 2.3中国钢结构产业发展趋势...............................10 第三章甘青宁地区钢结构产品市场需求与行业竞争分析.12 3.1区域性钢结构市场需求分析.............................12 3.1.1区域性市场中短期需求分析........................12 3.1.2国家相关政策对区域性市场的远景影响..............13 3.2区域内钢结构企业简况.................................14 3.3区域内钢结构企业竞争力分析...........................14 第四章项目战略定位与竞争策略.....................16 4.1项目建设的优劣势分析.................................16 4.1.1项目建设具备的优势与机遇........................16 4.1.2项目建设的劣势..................................17 4.2战略定位..........................................#18 4.2.1产品定位........................................1S 4.2.2目标市场定位....................................18 4.2.3建设规模定位....................................18 ;4.3竞争策略.............................................18 第五章年产十万吨建筑钢结构产业化项目建设方案.....20 5.1公司总部及制造工厂的厂址选择.........................20 5.2制造工厂的场地与设备技术方案:.......................20 5.2.1场地方案........................................20 5.2.2设备技术方案....................................21 5.3生产组织与劳动力配置.................................22 5.4供应商选择...........................................24 5.5资金筹措.............................................25 5.6项目建设进度表.......................................25 第六章项目运营预测与财务评估.....................26 6.1项目的产品销售预测...................................26 6.2项目一期建设完成后财务运营指标预测...................26 6.3项目建设及运行的风险因素分析.........................28 6.3.1项目建设期的风险因素............................28 6.3.2项目投产后的风险因素............................29 第七章结束语.....................................30