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MBA论文_互联网+背景下以战略为导向的企业组织变革研究

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摘 要 近年来,中国工业企业一直在努力寻找发展新动能,互联网+、两化融合、工业互 联网、智能制造、高质量发展等各种创新道路相继出现。但是,很多工业企业的探索 之路非常曲折,探索成本高企,探索结果却令人沮丧,企业销售业绩下滑、生产开工 不足、利润率快速下降、职工减员分流等现象有逐渐蔓延之势。 本文立足现阶段中国国有大型工业消费品制造企业的实际,结合国内外研究现状, 运用系统理论、权变理论和战略管理理论,在大量阅读文献和收集企业数据的基础上, 提出了组织变革“六变量路径”、“九连环”企业组织变革模型和新系统权变观点。 系统分析了案例企业的内外环境、变革压力、变革条件和内部价值链、业务流程、管 控体系、组织架构等方面已经实施的变革措施所取得的进步与不足,提出了以战略为 导向的“互联网+企业”组织变革方案。 本文的主要内容如下:首先介绍了本文的研究背景、目的、意义,然后就国内外 研究现状进行了分析,介绍了本文的研究内容和研究方法、创新点、研究技术路线。 接着对与企业组织变革相关的理论和模型进行了概述。再以案例企业——CQ 公司为 例,理论结合实际,全面、深入地对企业的概况、战略、环境和组织变革的压力感知 进行了描述,对企业内部价值链、业务流程、管控体系和组织架构等四大体系存在的 问题进行了察觉与分析,识别了企业组织变革的条件。然后依据“互联网+”的时代大 背景和企业的发展趋势提出了企业组织变革的“六变量路径”、“九连环模型”和新 系统权变观点。结合案例企业的具体条件、参照实施“互联网+”成功企业的经验、汲 取实施“互联网+”受挫企业的教训,提出了具体的“互联网+企业”组织变革方案, 并识别了组织变革的风险、提出了防控措施。最后得出了企业组织变革“六变量路径” 正确、“九连环模型”适用、新系统权变观点客观、“互联网+企业”是企业实现高质 量发展的正确道路的结论,并就方案的不足之处和企业组织变革的实施进行了展望。 关键词:互联网+;战略导向;组织变革II Abstract In recent years, Chinese industrial enterprises have been trying to find new drivers of development. Various innovation paths have emerged, including internet plus, integration of informatization and industrialization, industrial internet, intelligent manufacturing and high-quality development. However, many industrial enterprises have embarked on a tortuous journey of exploration with high costs. However, the results have been disappointing. The phenomenon of declining sales performance, insufficient production start, rapid decline of profit margin and diversion of staff reduction is likely to spread gradually. In this paper, based on the current China's large state-owned industrial consumer goods manufacturing enterprise of the actual, combined with the research status at home and abroad, using the system theory, the contingence theory and strategic management theory, in a lot of reading literature an collecting, on the basis of enterprise data, puts forward the organizational change six-variable path and nine-link enterprise organizational change model and new system contingence view. System analyzes the case of enterprise's internal and external environment, the change of pressure, the change of conditions. This paper systematically analyzes the progress and shortcomings of the implemented reform measures in the internal value chain, business process, management and control system, organizational structure of enterprise, and puts forward the strategy-oriented Internet + enterprise organizational reform plan. The main contents of this paper are as follows: firstly, the background, purpose and significance of this paper are introduced; secondly, the research status quo at home and abroad is analyzed; thirdly, the research content, methods, innovation points and technical route are introduced. Then the relevant theories and models of organization change are summarized. Taking CQ company as an example, this paper comprehensively and deeply describes the general situation, strategy, environment and pressure of organizational change of CQ company. The problems of the four systems of enterprise internal value chain, business process, management and control system and organizational structure are detected and analyzed, and conditions of enterprise organizational change are identified. The, according to the background of the internet+ era and the development trend of enterprise, the six-variable path, nine-link model and the new system contingency view of enterprise organizational change are proposed. Combined with the specific conditions of the case enterprise, referring to the successful experience of implementing Internet+III enterprise, drawing lessons from the implementation of Internet+ frustrated enterprise, the specific Internet + enterprise organizational change program is proposed, and the risk of organizational change is identified, and the risk prevention and control measures are proposed. Finally, the conclusion is drawn that the six-variable path is correct, the nine-link model is applicable, the new system contingency view is objective, and the Internet + enterprise is the correct way for enterprises to achieve high-quality development. Key words: Internet+; Strategic orientation; Organizational reformIV 目 录 摘 要...................................................................................................................................... I Abstract .................................................................................................................................. II 目 录....................................................................................................................................IV Contents...............................................................................................................................VIII 第 1 章 绪 论..........................................................................................................................1 1.1 研究背景、目的与意义 ............................................................................................1 1.1.1 研究背景 ..........................................................................................................1 1.1.2 研究目的 ..........................................................................................................3 1.1.3 研究意义 ..........................................................................................................3 1.2 国内外研究现状综述 ................................................................................................4 1.2.1 国外研究现状 ..................................................................................................4 1.2.2 国内研究现状 ..................................................................................................6 1.2.3 研究综述 ..........................................................................................................7 1.3 研究内容及研究方法 ................................................................................................8 1.3.1 研究内容 ..........................................................................................................8 1.3.2 研究方法 ..........................................................................................................9 1.4 本文创新点 ................................................................................................................9 1.5 研究技术路线 ..........................................................................................................10 第 2 章 相关理论研究..........................................................................................................11 2.1 组织变革的概念 ......................................................................................................11 2.2 企业组织变革理论 ..................................................................................................11 2.2.1 组织变革动因与目的 ....................................................................................12 2.2.2 系统理论 ........................................................................................................12 2.2.3 权变理论 ........................................................................................................13 2.2.4 战略管理理论 .........................