ABSTRACT
II
Abstract
At present, China's economic development has entered a period of new normal,
and the pace of economic growth is gradually falling. In 2015, “Made in China 2025”
has been formally promulgated, which means that the time our enterprises
confronted to innovative strategies and upgrading has only less than ten years left.
Thus we have to seize the time to keep up the pace of our national policies.The
office furniture industry plays an essential role in the furniture industry. It accounts
for about one-third of the domestic furniture market and amounts to nearly 200
billion Yuan. However, the local office furniture companies compete with each other
fiercely as well as develop prosperously. The market outlook for office furniture
continues to be optimistic, and there is a substantial potential market demand waiting
to be developed.
This article first analyzes which new competitions and new challenges the Y
office furniture company will face under the changing era, and considers it as a
background of this research. It studies the internal conditions and external
environment of the Y office furniture company, and believes that the company has
the advantage of operating resources, core-competence, and certain comprehensive
strategic advantages; there are as well as the disadvantages of brand reputation,
resource burden and restriction of organizational flexibility, etc. At the same time,
the company faces the opportunities brought by industrial integration and
transformation and the prospects for new business models and new channels. Also, it
faces fierce competition from more than 50,000 competitors in office furniture
business. Then based on the SWOT summary, this article presents a transformation
and upgrading program for the Y office furniture company with guiding ideology,
goals, and steps of restructuring and upgrading. Finally, the study puts forward the
safeguard measures for the implementation of the transformation and upgrading plan
of Y office furniture company by way of organization system, human resources
mechanism, performance monitoring and evaluation, etc.
Keywords: Y company, restructuring and upgrading, office furniture, development
strategy
目录
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目录
第1章 绪论 ..... 1
1.1 研究背景和意义 ......... 1
1.1.1 研究背景 ........... 1
1.1.2 研究意义 ........... 1
1.2 国内外研究现状 ......... 3
1.2.1 国外研究现状 ... 3
1.2.2 国内研究现状 ... 6
1.2.3 文献综合评述 ... 9
1.3 研究方法与思路 ....... 10
1.3.1 研究方法 ......... 10
1.3.2 研究思路 ......... 10
第2章 研究基础 ....... 12
2.1 转型升级战略管理概述 ....... 12
2.1.1 传统产业内涵 . 12
2.1.2 转型升级战略管理原则 ......... 12
2.1.3 转型升级战略管理阶段 ......... 13
2.2 转型升级战略理论 ... 14
2.2.1转型升级理论 .. 14
2.2.2态势分析法理论 .......... 14
第3章 Y家具公司发展内部条件分析 ....... 16
3.1 Y家具公司发展概述. 16
3.2 Y家具公司内部优势分析..... 17
3.2.1经营资源优势 .. 17
3.2.2 核心能力优势 . 18
3.2.3 综合经营优势 . 20
3.3 Y家具公司内部劣势分析..... 20
3.3.1 品牌口碑负担 . 20
3.3.2 资源负担 ......... 21
目录
IV
3.3.3 组织弹性束缚 . 21
第4章 Y家具公司发展外部环境分析 ....... 22
4.1 一般环境分析 ........... 22
4.1.1 政治环境（Political Factors） ........... 22
4.1.2 经济环境（Economic Factors） ........ 22
4.1.3 社会环境（Sociocultural Factors） ... 23
4.1.4 技术环境（Technological Factors） .. 24
4.2 Y家具公司发展的竞争环境分析..... 25
4.2.1 新进入者威胁 . 25
4.2.2 替代品的威胁 . 26
4.2.3 买方的威胁 ..... 26
4.2.4 供方的威胁 ..... 26
4.2.5 现有的竞争威胁 ......... 27
4.3 本章小结 ....... 28
4.3.1 发展机会 ......... 28
4.3.2 面临威胁 ......... 29
第5章 Y家具公司转型升级战略方案 ....... 30
5.1 Y公司转型升级的SWOT组合分析 ........... 30
5.2Y公司转型升级指导思想 . 30
5.3 Y公司转型升级目标. 31
5.3.1 经营绩效目标 . 31
5.3.2 产业生态链结目标 . 32
5.3.3 可持续性发展目标 ..... 32
5.4 Y公司转型升级步骤. 33
5.4.1 经营梳理 ......... 33
5.4.2 企业价值再造 . 33
5.4.3机制变革 .......... 33
5.4.4建构生态 .......... 33
第6章 Y家具公司转型升级方案实施的保障措施 ........... 35
6.1强化组织制度保障 .... 35
6.2建立合理的人力资源管理机制 ........ 36
目录
V
6.3加强对执行过程的绩效考核37
第7章 结论与展望 ... 38
7.1研究结论 ........ 38
7.2研究展望 ........ 38
致谢 . 40
参考文献 ......... 41。