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吉林恒垣电信工程有限公司是省内大型股份制通信技术施工公司，主营通
信工程并有检车线等其他业务。近两年来，国家通信建设领域大方向出现了变
化，投资增速放缓；省内市场上既有的通信工程建设、维护市场全部实行招、
投标制，利润被压低，竞争压力加大；公司内部也存在新业务发展受限、主营
业务收入保障困难等问题
本文运用 PEST 分析法，对公司面临的政治、经济、社会和技术四个方面
的外部环境进行了分析；通过波特五力模型从现存竞争对手、潜在者进入威胁、
卖方议价能力、买方议价能力、替代品五个方面，对行业环境进行了分析；对
公司内部环境，从竞争能力、公司体制、人力资源三个方面进行了分析；最后，
使用 SWOT 分析法，分析了吉林恒垣电信工程有限责任公司发展面临的优势、
劣势、机会和威胁，通过对这几个方面进行组合，并概要分析了相应的四种战
略（增长型、多种经营、扭转型和防御型）
通过上述分析，公司已经进入一个相对需要“过紧日子”的时期，目前的
主要任务是让公司存活下来，将注意力放到业务上、削减开支、保留资金。度
过难关，进而让公司获得新的发展机会。同时，公司应该进行转型，制定公司
发展转型的战略。II
结合公司的愿景、使命和价值观，设立公司发展的战略目标。通过转型战
略的实施，公司要利用在本地市场的优势，维护好公司品牌，继续保持传统工
程建设市场的优势地位，紧紧抓住通信工程，做好5G项目的建设准备。通过措
施节能增效，度过困难期，利用行业优势，在不亏损的前提下，尽可能多的占
有市场，保证施工质量进度，力求在市场洗牌完成后，获得更好的发展机遇，
公司还要进一步多元化发展，继续做好现有新业务发展的基础上，充分挖掘公
司现有厂房全力发展汽车养护市场业务，调动全公司可利用资源，培养发现和
抓住市场机遇的能力。在主营业务方面争取到2020年达到3亿规模，在新业务方
面年盈利达到200万以上
为了更好执行公司转型发展的战略，恒垣公司应该做好保障措施。通过改
进公司管理制度、进行人力资源改革、改革股权制度和权力系统，加强公司上
下全体的凝聚力，增强危机意识和奋斗劲头，更好的完成好公司的转型发展战
略
关键词：电信工程公司，战略，转型发展，SWOT 分析III
Abstract
Research on the Development Transformation Strategy
of Jilin Hengyuan Telecom Engineering Company
Since twenty-first Century, the communications industry at home and abroad
has developed rapidly. The domestic market of mobile phone users, a substantial
increase in the number of broadband users, China Mobile, China Unicom and other
large China Telecom, Chinese operators have also increase investment, take cities
and seize territory communication infrastructure, facilities and equipment to speed
up upgrading. In the field of telecommunications engineering construction
enterprises also benefit from such a large environment, both from the scale of
enterprises, operating income, or profit margins, have been rapid growth. Especially
the construction of 3G network has brought huge construction market share.
Although Jilin province belongs to the backward province of communication
industry, communication industry has developed rapidly in recent years. It meets the
market demand effectively, and the construction market has also developed rapidly.
Jilin Heng Yuan Telecom Engineering Co. Ltd is the province of large
joint-stock construction company&39;s main communication technology, communication
engineering and other businesses such as car line. In the past two years, major
changes have taken place in the field of national communications construction, and
investment growth has slowed down; n the province&39;s market, both the construction
of communication projects and the maintenance of the market have all implemented
bidding and tendering systems. Profits have been lowered and competition pressure
has increased; Within the company there are also new business development
constraints, the main business income protection difficulties and other issues. The
external environment and internal environment of the company changes,which
determines that the company needs strategic transformation urgently.
This paper use PEST analysis on the four aspects of company is facing political,IV
economic and social technology and the external environment is analyzed; through
the Potter five forces model from the existing competitors, potential entrants, threat
bargaining ability of the seller and the buyer bargaining power, substitute five
aspects of industry environment analysis of company; the internal environment is
analyzed from three aspects, the competition ability of company system, human
resources; finally, use the SWOT analysis, facing Jilin Hengyuan
telecommunications engineering limited liability company development advantages
and disadvantages, opportunities and threats, through the combination of these
aspects, and briefly analyzes four kinds of the corresponding strategies (growth,
diversification, torsion and defensive)panies should take advantage of the
advantages of the local market, maintain the company brand, and continue to
maintain the dominant position of the traditional construction market. The company
also do a good job of new business transformation, the existing basis of the
development of new business, the company&39;s existing plant to fully tap the
development of automobile maintenance market business, the whole company can
mobilize resources, cultivate the ability to find and seize market opportunities. At the
same time, for feasibility projects, in full investigation, risk avoidance on the basis of
decisive access to the market.
Through the above analysis, the company has entered a relatively tight period.
The main task is to let the company survive, focus on business, reduce expenses and
retain funds. Through difficulties, the company will get new opportunities for
development. At the same time, the company should carry out the transformation and
formulate the strategy of the company&39;s development and transformation.
In combination with the vision, mission and values of the company, the
strategic objectives of the company&39;s development are set up. Through the
implementation of transformation strategy, the company should take advantage of its
advantages in the local market, maintain the brand of the company, continue to
maintain the dominant position of the traditional engineering and construction
market, firmly grasp the communication engineering, and make preparations for the
construction of 5G project. Through measures to save energy and increase efficiency,
we will get through the difficult period and make full use of the advantages of theV
industry and occupy the market as much as possible without loss, so as to ensure the
progress of construction quality and strive for better development opportunities after
the market shuffle is completed. The company should further diversify its
development and continue to do well in the development of existing new businesses.
We should fully tap the existing plant of the company, fully develop the automobile
maintenance market business, mobilize the available resources of the company, and
cultivate the ability to discover and seize market opportunities. In the main business,
we will strive to reach 300 million in 2020 and more than 2 million in new business.
In order to better implement the strategy of the company&39;s transformation and
development, Hengyuan company should do a good job. By improving company
ma
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