2
There’s never
been a better
time to be a
semiconductor
company.
THE ACCENTURE 2018 TECHNOLOGY VISION
A spate of emerging technologies—especially,
artificial intelligence (AI), augmented reality
(AR) and extended reality (XR), and
blockchain—are gaining prominence across
industries as more and more companies find
new ways to use them to create compelling
new products and to transform their
businesses. And at the heart of all of these
technologies are the chips that make them
work. In fact, more than ever, the entire tech
world is depending on the semiconductor
industry to step up to the plate and provide
the computing power necessary for all these
technologies to fulfill their potential. That
spells huge growth potential for the
semiconductor industry.
Semiconductor companies’ enviable position
is reflected in the most recent Accenture
Technology Vision research, which annually
explores the technology trends that will have
the biggest impacts on the world and the
resulting implications for organizations and
the executives who lead them.
The 2018 edition of the Technology Vision,
based on a year-long research effort that
included surveys of nearly 6,400 executives
around the world, resulted in this year’s
thought-provoking report: ”Intelligent
Enterprise Unleashed: Redefine your company
based on the company you keep.” In it, we
forecast the widespread opportunities
available to companies to use technology
at each level of the enterprise to improve
performance and move closer to the center
of people’s lives.
Our research found the semiconductor sector
occupies a unique space in regard to the
technology trends we’ve identified. As
producers of the chips that power the
technologies that are driving change,
semiconductor companies will see a
tremendous boost in demand for their own
products—thus driving more robust growth as
these technologies become more pervasive.
But additionally, like their counterparts in
other industries, semiconductor companies
will find that these trends open up new ways
for them to use technologies to reshape their
business strategies and operations.
In this report, we take a look at the five big
trends our research uncovered for 2018 and
their implications for semiconductor
companies. We also discuss some key actions
semiconductor companies should consider
taking to begin capitalizing on the
opportunities these trends create—both to
increase sales and improve business
performance.
THE ACCENTURE 2018 TECHNOLOGY VISION3
By embedding themselves throughout society, companies are blurring the lines
between business and personal—and blazing a new trail for their own future
growth. Technology is now firmly entrenched in our everyday activities, but its
reach is larger than that: it’s reshaping pieces of our society. This year’s five
Accenture Technology Vision trends highlight the rapid advancements in
technologies that, in turn, are improving the ways people work and live.
Citizen AI
Raising AI to
Benefit Business
and Society
Extended
Reality
The End of
Distance
Data
Veracity
The Importance
of Trust
Frictionless
Business
Built to Partner
at Scale
Internet of
Thinking
Creating Intelligent
Distributed Systems
0102030405
THE FIVE
KEY TRENDS
FOR 2018Artificial Intelligence’s reach is growing
throughout society. In fact, 90% of
semiconductor executives in our research
believe every human will be directly impacted
on a daily basis by an AI-based decision within
the next three years. Thus, any business
looking to capitalize on AI’s potential must
also acknowledge its impact.
AI is different from conventional software and
must be treated as such. AI can learn and
make autonomous decisions and continuously
evolve. Rather than being programmed to
take specific actions, an AI solution “learns”
from examining samples of input data and
desired results—and then creates a new
algorithmic model that can handle new,
incoming data that needs to be processed.
AI’s massive power means deploying AI is no
longer just about training to perform a given
task. Rather, companies need to “raise” it to
act as a responsible representative of the
business and a contributing member of
society—taught to make unbiased decisions
and represent an enterprise’s core values.
They’ll also need to face the potential societal
and liability issues that will require them to
explain their AI-based actions and decisions—
something eight in 10 semiconductor
executives don’t believe organizations
currently are prepared to do.
of semiconductor executives agree
organizations are not prepared to face the
societal and liability issues that will require
them to explain their AI-based actions and
decisions, should issues arise.
01
81%
Citizen AI:
Raising AI to Benefit
Business and Society
of semiconductor executives believe every
human will be directly impacted on a daily
basis by an AI-based decision within the
next three years.
90%
THE ACCENTURE 2018 TECHNOLOGY VISION。