32
Table of
Contents
Introduction
Analysis
Fans / Followers
06 Fan / Follower
Distribution
07 Fans / Followers
Change
Posts
09 Own Posts
10 Post Type
Distribution
Interactions
12 Total Interactions
23 Interactions
Distribution
24 Total Interactions
vs. Own Posts
Customer Care /
Relationship
Management
26 User Questions
27 Response Times
Summary
Data Information
Appendix
32 Footnotes
33 Appendix – Metrics
0326
28
29
34
04
05
083 quintly
Introduction
In the United Kingdom around 39 million users actively using
social media regularly. The growth trend is pointing upwards—so-
cial networks continue to become increasingly popular around the
globe and the same holds true for the United Kingdom.
According to a report by Statista, digital marketing spendings
have continually been rising over the course of the last few years.
Their forecast suggests that this trend will continue, amounting to
more than 100 billion USD spent per year in 2019. It’s no surprise
that spendings on social media marketing have risen accordingly.
How do the 20 most valuable UK brands use this to their advan-
tage Who gains the biggest impact on Facebook, Twitter or
Instagram and how is this achieved
Our UK Brand report aims to find this out! We hope that you
find it insightful.
2.80 billion people were social media
users in 2017, making up a striking 37%
of the world’s population.
quintly
Our analysis will consider central metrics
that cover follower performance, engagement
with content as well as how companies deal
with customer service in social media.
We aggregated data for all 20 brands on Facebook, Instagram
and Twitter for the whole year of 2017. The following analysis
will give you all the numbers and graphs while highlighting and
discussing the most noteworthy results. To not oversaturate
this report with graphs, we will concentrate on Facebook data
in the analysis. All charts for Instagram and Twitter can be
found in the appendix.
Analysis
4。