2Copyright2017 The Nielsen Company (US), LLC. All Rights Reserved.On my daily commute, it’s become normal for me to fnd that themajority of my fellow commuters are thoroughly engrossed with theirdigital devices—whether they are listening to music, watching videocontent, reading or just playing games. These devices have become aconstant companion to over 200 million consumers in the U.S. and thispersonalized entertainment is always at their fngertips.Being in research, these commuters with their heads down and thumbs uplead to many questions for me. What are they watching Is it a movie or aTV episode or a short-form video clip Is this adding to or replacing timethey may have watched at home How many diferent social apps are theyusing Is music being streamed or part of their library on their phoneIn the Q2 2017 edition of the Nielsen Total Audience Report, we continueto explore this ever-changing media landscape. After all, adults in the U.S.are spending an additional half hour more a day compared to last yearconnected to media across platforms—digital, audio and television—whichare the three platforms of content distribution and discovery for theaverage consumer.In the upfront section of the report, as opposed to focusing on one centraltheme, we spotlighted insights across these platforms. For television, wefocused on internet enabled TV-connected devices. These increasinglypopular devices allow consumers to stream content to their television setin addition to traditional television programming. For audio, we looked atdiferent listener behaviors. A majority of AM/FM radio usage takes placeawayfrom the home while consumers are at work or in transit during theircommute. For digital, we looked at the two largest categories for timespent across computers, smartphones and tablets—entertainment andsearch engines/social networking. As consumer behaviors evolve, so will this report. As we move forwardwith the Q3 2017 report, changes will be made to make sure you have themost relevant information to understand the changing media landscape. PETER KATSINGRIS, SVPAUDIENCE INSIGHTSPETER3Copyright2017 The Nielsen Company (US), LLC. All Rights Reserved.TV SPOTLIGHT With the continued emergence of technologies, households are adaptingnew means to receive content. As of June 2017, 58.7% of TV Households(or 69.5 million TV households) own at least one Internet-enabled devicethat is capable of streaming content to the television set. This includesan enabled multimedia device, an enabled Smart TV or an enabled videogame console. Penetration of these devices grew by 12% from June 2016when penetration was 52.2%. HOUSEHOLD OWNERSHIP OF ENABLED DEVICES (ONE, TWO OR THREE) Of the 58.7% of TV Households that have an enabled device... Source:Nielsen National Panel, 6/15/2017, Household, Sum of pieces may vary slightly from total due to rounding Multimedia Devices includes the four main digital streaming device brands solely used to stream content.BLACKHISPANICASIAN AMERICAN Multimedia Device Only8.5%7.1%11.3% Game Console Only12.9%13.9%10.5% Smart TV Only9.3%11.6%15.3% Multimedia Device & Game Console6.3%6.7%9.1% Multimedia Device & Smart TV4.4%4.7%10.0% Game Console & Smart TV7.8%12.2%10.6% All Three5.7%7.2%9.0% At Least One Device54.9%63.4%75.6% GAME CONSOLE ONLY 14.5 MILLION 12.2% SMART TV ONLY 13.4 MILLION 11.3% MULTIMEDIADEVICE ONLY 11.0 MILLION 9.3% ALL THREE 6.5 MILLION 5.5% GAME CONSOLE& SMART TV 11.0 MILLION 9.3% MULTIMEDIA DEVICE& SMART TV 5.7 MILLION 4.8% MULTIMEDIA DEVICE & GAME CONSOLE 7.4 MILLION 6.3% 4Copyright2017 The Nielsen Company (US), LLC. All Rights Reserved.HOUSEHOLD PROFILE Source:Nielsen National Panel, 6/15/2017, Household, May vary slightly from 100% due to rounding Enabled Device = enabled multimedia device, enabled Smart TV, or enabled video game console TOTAL U.S. ANY ENABLED DEVICE NO ENABLED DEVICE HISPANICNON-HISPANIC BLACKNON-HISPANIC WHITE ASIAN AMERICANOTHER 13%13%4%2%68% 15%12%5%2%67% 11%15%2%2%69% TOTAL U.S. ANY ENABLED DEVICE NO ENABLED DEVICE URBANSUBURBANSECOND CITYTOWN/RURAL 22%18%39% 25%19%35% 19%17%45% TOTAL U.S. ANY ENABLED DEVICE NO ENABLED DEVICE CHILDRENNO CHILDREN 34%66% 45%55% 18%82% TOTAL U.S. ANY ENABLED DEVICE NO ENABLED DEVICE <3535-4445-5455-6465+ 18%16%21%26%20% 24%21%18%14%23% 8%9%25%42%16% TOTAL U.S. ANY ENABLED DEVICE NO ENABLED DEVICE $57.3K $70.5K $40.9K TOTAL U.S. ANY ENABLED DEVICE NO ENABLED DEVICE BLUE COLLARWHITE COLLARNOT IN LABOR FORCE (INCLUDES RETIREMENT) 23%41%36% 25%51%25% 21%27%52% 21% 21% 20% RACE/ETHNICITY URBANICITYPRESENCE OF CHILDREN AGE OF HEAD OF HOUSEHOLD MEDIAN INCOMEEMPLOYMENT Enabled device homes skew younger with nearly half under the age of 45 and are much more likely to have children. Thereare a greater percentage of these homes in urban and suburban areas. These device owners are more afuent and workprimarily in white-collar occupations. They also have a larger proportion of Hispanics and Asian Americans.。。。。。。